Крым. Путь на Родину. Документальный of Андрея Кондрашова
Why the start of the Chinese Electric Vehicle Hiring a chief without automotive experience.
The news that Padmasree Warrior, a former chief technology officer at Cisco and Motorola, was hired this week as CEO of the division U S Chinese society NextEV raised an obvious question is what NextEV.
The simple answer is that it†s electric car company at an early stage based in Shanghai, China, with locations in San Jose, Beijing, Hong Kong, London and Munich What remains is considering becoming a mystery.
The NextEV†investors include William Li, founder and Xiang Li, founder of the entrepreneurs who have made fortunes in services related to cars in China, the largest car market world†Founded this year NextEV has not revealed specific product plans Bloomberg reported in September that the company was halfway towards its goal of raising $ 1 billion.
Warrior is an exciting addition to the management team NextEv A respected technology executive who has worked at Motorola for 23 years, and Cisco for the past seven years, she has no experience in the automotive industry, it will quickly add automotive design, manufacturing, battery technology, retail and maintenance to his resume “What I bring you access to the latest technology, ” said Warrior, who left Cisco in June “And how apply to ” automotive experience.
Beyond rhetoric about reinventing the automobile industry and the importance of automotive connectivity, the company said little about any vehicle NextEV could introduce, or electric propulsion technology that turns warrior refused to detail NextEV†of product roadmap “We†re not just building an electric vehicle, ” she said “We think the whole experience of transport and how to optimize ”.
Whatever personal reasons Warrior†to leave one of the technology companies leading world†and soon after joining a startup EV little known, his hiring is another sign that a new race car to often companies†to develop electric vehicles China†follows Silicon valley business model to move quickly with big capital and new technologies, even if the product has not yet been fully defined.
The list of new electric car companies, many of them backed by Chinese technology entrepreneurs, now includes Faraday future Atieva, NextEV and Fisker Karma formerly Many of them, like NextEV, plan to launch in the US market†very competitive and try to distinguish themselves not only by offering an electric vehicle powered by battery, but using technology like wireless connectivity, car sharing, and autonomous driving as a hook.
The market for high-end electric vehicles is dominated today by Tesla Motors Since the beginning of its formation, Tesla had a well-defined roadmap that began with a little expensive roadster, and a premium sedan, and leading to Holy Grail for electric cars long range yet affordable model designed for mainstream car buyers the objective of creating a breakthrough EV for the masses is shared by Nissan, General Motors, Audi, and other old guard carmakers†resulting in a cluttered space NextEV and other new startups.
Despite the risks, the billionaires in China investors are willing to take a gamble, says Thilo Koslowski, the leader of the practice of automotive and smart mobility Gartner Although the software basically define the shape of vehicles in the coming decades, it will not be fast enough break into a car market dominated by giants long established as Toyota, Volkswagen and General Motors “As important that the new technology will, it†s just as important to think about the product like a car that consumers can trust, ” said Koslowski car company “No future will only succeed because of ” computer.
Warrior, who will be based in the office of California NextEVвЂ, plans to work closely with President NextEV Martin Leach, the former CEO of Maserati and former president of Ford Europe.
ВЂњThere are areas where vehicle technology is not mature, ” said “That†Warrior's where we innovate ”.
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Why the Chinese electric vehicle startup Hiring a leader with no auto experience MIT Technology, the Chinese electric vehicle.