The lesson of China # 39; market economy
From January to October this year, the sales volume of the series Trumpchi products, a clean passenger car brand owned GAC Group reached 296,000, up 126 percent on a year to year basis Also , development and profitability rates rank among the Chinese car brands; in which the star model Trumpchi GS4 was trapped in a situation of demand outstripping supply since its marketing, regularly finishing first two sales volume in the Chinese market SUV For its first flagship model C -class GA8, its sales volume is ranked top among the independent brands on the market divided for only three months since it was put on the market in April October 26, Trumpchi GS8, the flagship luxury SUV seven places, appeared on the G20 Hangzhou far, his order has crossed 17,000, taking the crown from the China brand models with the same price.
In just five years, the GAC Trumpchi group made a remarkable achievement in terms of turnover which increases the sales volume of only 17,000 after being officially put on the market since 2011 with a surprising at present, constantly refreshing good records of the autonomous automobile brands in China.
For years, the prices of most automotive own brand has been concentrated in the price range of 100,000 yuan RMB The market of more than 100,000 yuan RMB brands has always been monopolized by the joint venture brands Occupy more market share , own brands must change their battlefield price value therefore, the only solution is to improve product strength and brand value, said Wu Song, deputy director general of the GAC Group As brands Chinese are increasingly remarkable collectively prices of own branded products represented by GAC Trumpchi was increased at 150,000 RMB yuan at present, the average price of private cars with the vehicle model sold GAC Trumpchi was more than 100,000 yuan RMB, and the star model Trumpchi GS4 has occupied the market between RMB 100,000 and RMB 150,000 yuan.
When recalling the decision of the GAC to develop independent brand, Wu Song said, at that time, I'm not at all confident R D drive to clean GAC brand is started too late; there was little benefit in the first year in which the products were placed on the market and the industry remained depressing time flies Trumpchi this brand officially began in 2007 has now realized its offensive against-Wu Song said its success was closely linked to the principle of GAC stick to a positive development, to global and choosing to enter the market for mid-range and premium automobile segment since the beginning of the project, we start from the market demand and degrade automotive ownership goals finished parts and prove up the pieces to the finished car, ensuring that the performance and quality of all levels of products can reach the defined objective requirements originally and improve competitiveness in the product market.
Independent R & D has always been the strong point of GAC during his exploration of the value of the brand result, GAC Group sets up global R & D network with GAC Research Institute as the core, GAC Trumpchi Technology Center, suppliers overall benefit and R & D organizations such as technical support and GAC research Institute as the central ministry, bringing the overall plan for new products and new technology development and practical implementation of major R & D; its R D team gradually developed 50 members in 2500 originals.
wide recruitment of talent is the guarantee GAC Research and autonomous development Zhang Fan, Vice President of GAC Research Institute is a talent returned absorbed by the research institute Less than 30 years, he was once engaged by the seat of designing Benz life as designer However, he resolutely abandon his post, went home and then joined the research Institute GAC in 2011, reflecting changes in Trumpchi mark in his view , low quality, low price and low range ingrained image of the Chinese automobile market should stimulate the products with stylish designs and excellent quality to change people's understanding on own brand cars .
Currently, the GAC group had accumulated R D input of more than 10 billion yuan RMB; and there are about 500 patent applications of its products each year, with the invention of which is more than 30 percent patents, thus forming the core competitiveness of products series GAC Trumpchi Yu Jun, general manager GAC cars expressed that by 2020, GAC Trumpchi will establish an R & D team of about 4000 members and maintain the enlargement of the R & D input in the five years of this, the proportion of R & D spending of independent brands in turnover will be optimized to about 10 percent.
From R & D to production, how is the production line of the dream of Trumpchi brand as the reporter visited the second production line of the factory in Guangzhou Trumpchi and saw the large automation workshops, including general meeting, welding, pressing and coating, had already been carried out; and full automation in the main line marking paint and coating was performed essentially to produce a vehicle requires only 57 seconds said Yu Jun In recent years, Trumpchi expanded its innovative strength and improving the production efficiency of the car finished by expanding the supply chain, optimizing technical and logistics integration daily production reached 1100; so that an annual capacity gradually increased to 280,000.
With the boost of national construction of a belt and a path and pace to go out, Trumpchi speeds to boost Chinese auto brand to walk the path of internationalization Until April this year, GAC Trumpchi at the disposal of its marketing service network in 14 countries along a belt and a road in the Middle East and the Asia South region, revealed Zeng Qinghong, group president of GAC GAC group will set up the R & D center in North America next year to conduct prospective technological R & D and design originality such as automobile license, etc.
In the future, the GAC Group will make great efforts to realize the cross of development of own brand Zeng Qinghong expressed that in five years 20-30 Trumpchi input provides brand new models in 2017 Trumpchi defy the target sales volume of 500 000 and try to achieve the production and wide sales of 1 million by 2020.
Trumpchi a legend with its rapid development China Economic Net, trumpchi, development, China.