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Qoros Chinese manufacturer will begin selling cars in Europe in about two years, premium prices.
Aspiring Chinese automotive company Qoros revealed that happen in Europe over the next two years.
In a candid interview with Auto Express, Qoros new CEO Phil Murtaugh said the company is currently mapping its European arrival and suggested that the UK rose to its agenda.
We are quite come to Europe, said the American bluntness, but caveat with the declaration we are a small company and our main focus should be on the short term China.
He said we got to get China in the first - if we do not get it right, then who will buy one in Europe.
Murtaugh admitted that while he must Qoros successfully in China before making the Europeans at their own game, it would not follow in the footsteps of other Chinese attempts failed to build cars in China is too centered for Europeans He stressed how Qoros has international management team who have extensive experience in European markets.
Qoros could arrive in Europe in 2017, focusing on core countries like Germany to begin.
We do not seek to five years, but a few years if I can get it right in Germany, I covered the rest of Europe.
Murtaugh also suggested that while he has no specific date for launch in the UK, the strength of the new car market in the UK would be difficult to ignore and is of major interest - but the sums must add.
Today answer is no because I have not driven in right, he admitted that we must examine all driving markets right and not just the UK and make sure we register them successfully.
Qoros would launch in Europe with its 3 Hatch, and Mercedes GLA -rivaling 3 City SUV launched in the former MINI designer Gert Hildebrand Geneva Motor Show this week Stylish, Hatch is currently selling in China and available with two June 1 liter turbocharged gasoline engines and packed with a long standard kit list, including an eight-inch touch screen with access to Internet services Murtaugh also said that when they come to Europe, the cars would head on a price with the likes of premium hatchbacks.
When asked if the door would be a price cheaper than a Golf Murtagh said it is too early to say but I do not think we need the price to the head of the head and beat European car marks up my experience in China is that if you price too low, you are telling people ISN product does any good.
The wouldn product line t stop there, but the Hatch 3 and SUV city would likely be joined by B- and D-segment offerings soon after.
Murtaugh also insisted that Europe and the United States will soon experience of Chinese brands, he said that China will come to Europe; China will go to the United States - not much interest Qoros and we talk about our vision of a Chinese company building competitive products in the world in terms of quality, safety and refinement, but also many dubious media there that it just another Chinese company to date, Chinese products haven t met Europeans expectations.
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Qoros the cars could be on sale in the UK in 2017 Auto Express, Qoros, cars, sales, 2017.