test Drive & Review of China # 39; Land Wind x7 - The Range Rover Evoque Clone - yay or nay?
It is a pity, said Ralf Speth, CEO of JLR, deploring the knockoff market trend of the first vehicles in the world.
Imitation may be the sincerest form of flattery, but CEO Ralf Speth, Jaguar Land Rover JLR, the wholly owned subsidiary of Tata Motors, is not impressed.
At the recent conference of Tata Motors profit in Mumbai, Speth has expressed fears that the increasing cases copy paste vehicles in China will slow the appetite of automakers, including his own, to introduce the latest designs and technologies in the largest market for passenger vehicles in the world.
JLR lost an appeal with the Chinese authorities to stop the production of a copy of Landwind X7 SUV, Evoque company We have two cars of Chinese products that copy Evoque is more or less a version of copy paste not only cut, copy, and paste outside, but inside it's a shame for us and for the whole economy and China's reputation because I thought that the copy was a thing of the past, said Speth.
JLR has committed over $ 1 8 billion in the Chinese market with its joint venture partner Chery Market is one of the major contributors for marquee brands automaker In recent years, the contribution of China sales rose 18 20 percent to 25-30 percent of annual volumes of JLR in FY 15, the company sold over 1,19,000 vehicles in China over 4,70,000 vehicles sold worldwide.
According to analyst estimates, China contributes around 25 percent of volumes JLRs, 34 percent of its revenue and 44 percent of its earnings cushioned the JLR Tata Motors finance in recent years.
The luxury car market in China is 1 8 million vehicles per year and is growing at over 20 percent with three German brands Audi 6 lakh, BMW 4 lakh and Mercedes 3 lakh which constitute nearly 72 percent of the market global.
Landwind is a joint venture between China Changan Auto and Jiangling Motors, which produced a series of commercial vehicles sold primarily for the domestic Chinese market The Chinese company first introduced the vehicle at the Guangzhou Auto Show in November 2014 .
The Landwind X7 should be deployed for commercial sales in the coming months, the price almost a third of the price of the Range Rover Evoque to 1,50,000 Yuan Yuan 24200 72600 against 4,50,000.
Even as the Chinese Landwind officials gave the green light for the production of the car earlier this year, dismissing complaints of Land Rover, the company is considering other measures, however, his choices are limited.
You can not do anything against I hope the customer at the end of the day, sees the real difference of China, in my opinion, has enough creativity and engineering power to do something about themselves and not depend on the copy, said Speth.
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