Volvo Cars manufacturing images of the manufacturing plant in Daqing B
The building is China Geely car brand for the future.
Lynk Co, will be permanently connected to the Internet and an integrated button hand to let owners rent their car via an application similar smartphone Home Sharing via airbnb The vehicle will also be an open app store APIs dedicated to enable third developers left for create applications for the car.
Co Lynk new SUV and other vehicles coming will all be available with hybrid state-of-the-art or plug-in hybrid powertrains, and emphasizes the usefulness and practicality similar to Tesla Motors, the vehicle purchases can be made online on the website Lynk Co brand strongly committed social media, urban and aims millennials consider Volkswagen and Fiat as key competitors.
All this sounds impressive is Lynk Co a new large sub-brand BMW parent public or Mercedes-Benz Daimler.
Not Lynk Co is a new brand of China Zhejiang Geely Holding Group Co.
Geely currently owns Volvo Cars Sweden and London Taxi Company's new Lynk Co 01 will be in China and sales are expected to begin in 2018. A coupe-sedan, called 02, will soon follow.
While the new car will be built in China, Lynk Co emphasizes its design and engineering is entirely European a key selling point for the design of the vehicle mark has been written by Peter Horbury, head of Geely design which cut his teeth before Volvo Ford.
Geely has been planning this for years The automaker has set up China Euro Vehicle Technology AB in Gothenburg, Sweden, there are three, a laboratory with former Volvo engineers led by Mats Fägerhag, former director R & D for defunct automaker Saab Sweden, led the development of a new fully modular scalable platform's compact vehicle architecture that will be shared with future Volvo compact cars and power come from three or four cylinders and turbo engines electric.
If Lynk Co sounds like a fashion brand, it is not a coincidence company CEO Alain Visser the former head of Volvo and Opel SUV called the 01 smartphone on wheels and positions the brand as a fully digital society to restore hip millennials.
His website is a collage of photos of its urban millennials section About Us provides statements such as we Lynk Co Born Digital and its entire website feels more like that of a digital advertising agency that car manufacturer.
In addition, Lynk Co will use traditional distribution networks or advertising media Social media will be the preferred method of drawing customers, and sales will be on its website.
With just over 530,000 in car sales last year in its home market of private trails Geely larger, more established competitors owned that rely on weapons of joint venture in the domestic foreign , its domestic market share was a paltry 2 6 percent in 2015.
Geely domestic sales and market share Source Lane left.
On its inside, Geely built cheap market cars unadorned and even years after the acquisition of Volvo, its product line in China remains largely the same.
Without a national joint venture abroad to provide R & D know-how, Geely is needed to invest heavily on its own or acquire another automaker he chose the latter and in 2010 made 1 January 5 billion offer to fight Volvo, which was considered a long shot when risky Following the global financial crisis, many manufacturers have failed and General Motors and Chrysler entered bankruptcy reorganization of government sponsored.
But Geely adopted an uncommon approach to a Chinese company instead of pressing Volvo for its know-how and technology transfer to China as a springboard to launch his eponymous brand abroad, the company dedicated to growth Volvo on its own and kept interference to a minimum.
Geely committed $ 11 billion to develop Volvo, keeping its manufacturing and engineering facilities in Sweden with a fresh infusion of capital, Volvo has become something of an innovator in a stodgy industry last year eclipsed 500,000 units of Volvo annual sales of vehicles for the first time, strengthened by its new XC90 SUV.
By the time the Co Lynk cars for sale, it would have taken eight years to finally launch a Geely car in Europe much longer than previously thought when he became the first Chinese company to take over a Western carmaker.
In a non-Chinese characteristic company, Geely has adopted a patient approach, ensuring that the Volvo engineering and technological expertise long underfunded ownership of Ford Motor Company is fully funded before sharing its underpinnings He studied at both Tesla Motors retail strategy and the car dealers network Manufacturer- more established to arrive at the approach of an online distribution model only He reviewed the recent expansion of Uber Technologies airbnb to recognize that the sharing economy could radically change the future of car ownership, especially among millennials.
Some critics look at the launch of Lynk Co and compare previously failed attempts by Chinese automakers to enter Europe as Qoros Auto Co. and Jiangling Motors Corp. of the Landwind brand But a closer examination of the circumstances prove otherwise.
China's past in the European car market expansion were misguided Jiangling Landwind X7 SUV, for example, is a scam on the complete design of the Range Rover Evoque Land Rover In June, Land Rover continued Jiangling to copy its design.
Without knowledge of the European market, the previous auto imports in depth with Chinese Marqués sounding were doomed from the start Despite the increased production capacity, the products made in China have been associated with low quality, perceived or actual Up to now, consumer perception Lynk Co is already higher than that of previous Chinese carmakers Geely So a good starting platform provided by Volvo, it must ensure the quality of the assembly.
Arguably Lynk Co is a fusion of several other companies, industries and ideas, but it is difficult to look at his business model and not far from thinking that if it looks like a future of the automotive industry.
This time, his rivals take Lynk Co more seriously a Reuters report said BMW and Daimler are already watching closely to see how the 01 rates with European consumers.
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