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If you have any doubt, Lincoln has its sights on the Chinese market at the recent auto show in Detroit, Ford's luxury brand demonstrated its intentions roping any part of his stand for exhibition and book space exclusively for the Chinese media in Detroit, not less.
That's right, after a long absence from bourgeoning automotive market, Lincoln goes to China, and the brand is developing models to meet this market not only sure, but Lincoln seeks to offer a personalized brand experience for Chinese customers seeking luxury tailored to their own needs.
Lincoln will distinguish itself by providing more individual motor cars and personalized, and a more personal experience and designed to match said Jim Farley, vice president, global sales marketing and service, Ford Motor Company's Lincoln experience promises to offer elegant simplicity, something warmer and more personally engaging.
Research shows that for luxury consumers in China, international credentials are not enough; heritage and excellence are also expected of a luxury car.
The Lincoln stand, and his front row seat for Chinese media, demonstrates a significant step in the aggressive growth strategy of Ford China According to Ford, Lincoln's new products will start to be sold in the country during the second half 2014 through an independent dealer network the company began to meet with dealers interested in being part of the growth of Lincoln in China late last year.
Lincoln is an important part of our plan, and introducing Lincoln in China marks the next step in our expansion in Asia and our commitment to serve customers in the luxury market, said President of Ford Motor Company and Chief Alan Mulally steering We recognize the growth potential for Lincoln in China, building on the growing appeal of our new Lincoln products and unique customer experience, personalized in North America.
The luxury segment in China is expected to surpass the luxury segment in the US by 2020. In China, luxury vehicle sales to more than double, from 6 percent of the market today to nearly 9 percent by the end of the decade, according to IHS annual sales of luxury cars should be about 2 then 7 million units.
Consumers in China now see luxury as more than a product, according to an intensive observation study of luxury car buyers conducted by TNS China, targeting the luxury car drivers in China.
The study also shows that while many affluent consumers in China are still motivated by a primary desire to display their wealth substantially, data collected over the past two years reveals that a select group of consumers are moving towards the purchasing luxury for the personal experience rather than as a signal to the outside to other motivation to purchase is also led by self-discovery of products and services that meet their own requirements, providing high degree of self-reward in making the right choice.
Globally, we're seeing a new generation of luxury customers who value more individualistic and tailored options, said Farley In China, the emerging luxury buyers are younger and fast-changing, and they have a strong desire to understand and appreciate the heritage of a brand - the origins of its real values such as timeless elegance, sophistication and craftsmanship in Lincoln.
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Линкольн, Небраска, США