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For years, consumers in the Middle East and North MENA Africa are used to buy small and low-tech products made in China, but now they are increasingly interested in trying something bigger - adult sedan to house of China.
In just a few years, cars with Chinese brands quickly leave their mark on the streets in the MENA region, Jordan to Egypt that had been traditionally dominated by cars from Europe, Japan and South Korea.
Like many other products made in China, Chinese brand cars have a huge advantage over competitors with lower prices and high quality.
In the Jordanian capital Amman, Ala Suleiman who had just bought a berline Chery told Xinhua that he chose Chery because of its competitive price, payment sweet temperament and fuel economy.
Chery Automobile Co Ltd one of the largest automotive manufacturers grew at home in China began selling his car in Jordan there are about three years now, Chery has sold more than 3000 units in that Arab nation, said Moutaz al Shaweish, sales manager of the franchise store set up by Chery Jordan Company Ltd.
Such sales volume was quite satisfactory given the fact that Chery, as a newcomer to the world of fiercely competitive automotive industry, was totally unknown in the Jordanian automotive market several years ago, said al- Shaweish.
In fact, we were then faced with many difficulties to convince consumers to buy our cars when they were offered for the first time on the market, al-Shaweish recalled.
But now we are not facing difficulties such as Chery is growing stronger and more competitive Jordanians are willing to buy Chery cars for their quality and price, he told Xinhua, adding that the price Chery cars were competitive with any other brand, including those of South Korea.
Eng Mohamed al-Qalam, chairman of Chery Jordan Company Ltd. said that demand for cars made in China, including Chery, was remarkably well in Jordan this year.
Chery gave consumers freedom movement and choice in addition to specifications that meet the requirements of low-income brackets, al-Qalam told Xinhua.
We are optimistic about more sales, especially after an agreement we signed with Chery Automobile Co to open a new factory to assemble cars with a total investment of 30 million US dollars, al-Qalam said.
The new plant, set up in early 2008 and start rolling on vehicles at the end of the year, will meet demand in several markets, including Saudi Arabia, Syria, Iraq and al-Qalam said Jordan .
In Egypt, Mohamed el-dealer Bably said cars made in China have relatively low price, which is one of the most obvious advantages and is more acceptable for Egyptian consumers compared to global brands.
Of course, Chinese cars have very good quality in addition to lower prices, said el-Bably, selling Chery QQ, a popular model of the company's vehicles.
According to el-Bably, the price for the Chery QQ is about 50,000 Egyptian pounds about 9000 U S dollars, which is attractive to young men who work in the cities.
My business is good, Bably when asked about sales of Chery QQ.
Chery had already set up its own factory in Egypt last year, with an annual production capacity of 25,000 units, which can be doubled if necessary.
Du Yibo, chief representative of China Brilliance Automotive Co Ltd Egypt, told Xinhua in a recent interview that almost all kinds of vehicles produced by Brilliance Auto have been imported into the Egyptian market since the company established its line assembly in cooperation with Bavarian Auto in Egypt in March 2006.
Egyptian consumers have gradually accepted Brilliance cars we exerted great efforts on the development of the local market, said Du.
By focusing on the expansion of international market, Brilliance Auto also debuted its SPLENDOR in Egypt in November this year.
Du said Chinese car companies can take the advantage of geographical importance of Egypt to promote business in the region Brilliance Auto is seeking cooperation with the Egyptian side to meet the growing market needs, said Du.
According to statistics, about 20 Chinese auto companies sold their vehicles in the Egyptian market since 2003 with an annual sales volume of 3,000 to 4,000 units.
As the most populous country in the Middle East and North Africa Egypt has great potential in the area of automobile consumption.
The Egyptian economy was a driving boost in recent years, helping to drive the future development of the automotive market, especially for passenger cars.
Egypt linking the Middle East to Africa also has its strategic importance due to its unique geographical location on the map of the international automobile market.
Besides Egypt and Jordan Chery cars were also exported to Syria and there are plans to set up an assembly line in Iran this year.
For the markets in the Maghreb states, namely Mauritania Morocco Algeria Tunisia and Libya over 3048 cars made in China were imported in the first half of this year, three times more than the same period last year according to statistics published on the website of China's Ministry of Commerce.
Popular Chinese cars in the Middle East North Africa, Chinese cars popular.
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