test Drive & Review of China # 39; Land Wind x7 - The Range Rover Evoque Clone - yay or nay?
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Landwind land as the UK feel the first breath of the Chinese influx.
The arrival of the car brands in China hasn t quite materialize, but give it ten years and the UK may indeed feel their influence, as Guy Bird relates.
Thus, the planned flooding the Chinese product is currently a net Although much ink has been devoted to the official return of MG in Britain under the Chinese owners Nanjing Automobile Corporation NAC, the figures are largely symbolic Not only that but the brand is neither Chinese nor are cars built in China NAC aims to sell only 3000 MGTF roadster Longbridge built per year, and LGM built by the Chinese for the UK is unlikely before 2010.
With a March 1 billion and a domestic market that exceeded seven million vehicles in 2007 making it the second largest in the world behind the United States, it is not surprising that Chinese domestic brands are not yet look abroad when there's a lot to focus on at home.
However, if, as suggested in a recent report by consultants Frost growth Sullivan, a Chinese vehicle manufacturer is to become a top 10 global player by 2020, a small share of the European market wouldn t hurt.
Landwind tried to begin sales in continental Europe in 2005, when its new vision small 4x4 - aging design with roots in the Vauxhall Frontera - directed horribly wrong resulting in a crash test of the bad publicity caused the company to have a great new thinking at the end of 2006 former boss Kia UK Paul Williams was CEO of the European operation of Landwind and now aims to make the brand the first Chinese brand to crack home in the UK.
Two models will play a leading role thrust Landwind UK by the summer of 2008, a 13,000 heavily revised, high specification version of the previous small 4x4 - now called X-pedition and predicted to get a crash test NCAP rating three stars - plus a new Italian-designed, five or seven seater Mini -MPV labeled mode.
While Williams concedes that the Chinese domestic market if the carrier, it is not necessary for most Chinese car brands for export, he believes in the case of Landwind there a point to prove he expects 10,000 sales of here by 2010 and recruited 120 dealers in the United Kingdom in terms of any sale of business within this mixture, Williams is realistic Our primary market will detail, however the company's business is it to operate and we want to be equipped to treat most of this reputation, service and recreational vehicles.
The infrastructure we are putting in place will allow us to check all our prices will be bright and supported by a positioning cunning brand that will not focus on price reduction levels that feed back into RV We will be educate the market makers around the motor show in Frankfurt.
SAIC Shanghai Automotive Industrial Corporation, which owns the rights to the Rover 75 and 25 models, may soon sell a product-related trio Euro under its new Roewe badge Ford bought the Rover name to protect his Land Rover products.
Beyond the 750 - a very pinched Rover 75 - the biggest news is a small family sedan based on new W2 concept that has been designed to meet all regulations and Euro could be in the UK by 2009 - perhaps called 450.
UK importer of the IM group also has strong ties with China and claims to be in talks with all major Chinese automaker, although inside sources suggest Chery and Geely could be higher its list of brands to import 2010 or more.
The Chinese invasion predicted a few years ago may have stalled, but Williams believes we would be unwise to reject future movements in these shores As he said it views its now in China than in a civilization of 5000 years standing this couple's years in five to 10 years, I believe that Chinese OEM in Europe will be a real threat.
Landwind land as UK feels first Chinese influx breath, Landwind, land, feels.