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Updated Chinese SUV Haval brand was forced to delay the Australian launch because of problems establishing its dealer network in Australia.
Haval said Wheels the launch, originally scheduled for June 1, has been postponed to the fourth quarter, partly because only four of the planned 10 dealers signed haval has not backed away from its ambition to become best -seller of the SUV brand Australia Read below.
Search Land Rover, Jeep and Toyota; Chinese brand Haval is on world domination SUV.
CHINA brand's most popular SUV, Haval, Australia struck in June with high ambition, he wants to be number one SUV in Australia and around the world.
Australia, as well as in markets dominated by SUVs Russia and Chile, have been confirmed as top export destinations Haval And it's not just to come down under the numbers.
We studied the Australian market, and we know that it is a business millions of units and SUVs compose 300,000 per year, Great Wall CEO Wang Fengying told Australian media at the Shanghai auto show that did a great SUV market for us.
To reach the top in Australia Haval will not only bring down the established SUV brands like Mazda, Nissan, Ford and Holden, it will outsell current champion, Toyota, whose range of five strong SUV sales in 2014 attracted 56.660.
This single volume would have been good enough for eighth on the graph of sales of new vehicles in 2014, ahead of VW, Subaru and Honda.
In Australia, sales of SUV last year increased by 5 6 percent in an overall market that fell two percent SUVs accounted for nearly one in three vehicle sales, and if current growth rates continue should outsell the passenger car market as a whole in 2017.
Haval, a subsidiary of Great Wall Motors, perhaps unknown in Australia, but it was the first SUV manufacturer in China for over a decade, it is best sold Mazda CX-3 dimensions H2 SUV outsells VW Tiguan Toyota RAV4 and Honda HR-V.
Ms. Wang said that the Chinese industry matures nationally, automakers such as Great Wall Haval and look to foreign markets for expansion, however, was less than start the Chinese auto exports bodes well dropped 10 percent in 2014 6.
Nevertheless, the general manager is fixed in its goal of Haval become the SUV sales leader, not only in Australia, but globally Haval is the number one brand SUV in China, and we have the confidence that, over time, can reach the number one brand overall SUV Australian marketing boss Tim Smith Haval admits that art no easy goal, and realize that means beating the established opposition.
President right down, we see Jaguar Land Rover and Jeep especially as rivals, he said Wheels We must aim high, I think it is important to know that we want to aim at these two brands and we hope one day SUPERSEDE We need to know what they do well and what they don t do so well, and be able to take advantage of using our own strengths that China's manufacturing industry and the company can benefit .
Haval will launch its Aussie assault with two models, the compact SUV and the Jeep Cherokee H2-H9 rivaling off-road.
Both SUVs are highly price, even if Haval himself as a top SUV maker range, not a Chinese brand price cut as the Great Wall it its commercial structure on two levels do not differ from Lexus and Toyota, although the task Australians convinced that China can make premium is considerable.
Australian Chinese car sales have failed to fire in the six years since the Haval Great Wall of Parent became the first Chinese brand on sale here in 2009, a bad reputation for fit and finish and the low level of safety of these first cars tarnished the image of Chinese industry locally.
Great Wall has suffered two strokes in the beginning, the first note of ANCAP two stars for the V240 and S220 utes double cabin and another setback when its entire range was recalled after the engines were found to contain asbestos, a prohibited substance in Australia since 2003 following reminders only added to the problem of the image of the Great Wall, as a spat with local distributor Ateco.
Haval himself faced problems at the national level, recalling its H8 after many problems last year and even pulling the sale for several months.
Analyst independent industry Alysha Webb, partner at consulting firm focused on China Pacific Partner Cross, argues that the Great Wall is the right approach for success in a competitive and dynamic market as ours, I was impressed by the Great Wall since I visited the company in 2004, she said Wheels Even then, he had an open mind to bring people from outside China to improve the quality of its vehicles its decision to stop selling the H8 Haval until he can do it, so to speak, was impressive and the right thing to do.
China produced nearly 20 million cars in 2014, and sophistication of production and expertise is rapidly improving, although regain a skeptical Australian public after a bad first impression is a challenge but has Haval a plan, Smith said.
The entire range will have all the ANCAP ratings Five Star, he promises to end yet to be tested, we want to be a brand premium SUV we've got to focus on the product, we should be proud of where these cars come to win the hearts and minds of people will be just as important as selling cars and get people to consider us.
It seemed inevitable once China would follow the same path to success that the Japanese and Koreans While China's auto industry seems to have lost momentum at the start of exports, Haval like to find this lost ground and more.
Rivals Mazda CX-3, Honda HR-V, Nissan Juke should be the bestseller in Oz, the four 33m long H2 is between Mazda CX-3 and CX-5 SUV for size price around 24K, the H2 is powered by a 110kW May 1-liter turbo gasoline engine with four cylinders sophisticated customization option without cost includes color combinations duotone will be a key selling point as ending an independent rear backup camera is standard.
Hyundai ix35 Rivals RAV4, Nissan X-Trail revealed lounge Shanghai 2015, spacious model will be offered with a turbo 2 0 liter four coupled to a dual-clutch transmission with six ZF and a choice of two and Haval all wheels WD said the H6 Rover Evoque-esque style and color options, and carry a base price around 35K Despite its name, it is not a two-door coupe, so can simply be called H6 here.
Rivals Mitsubishi Outlander PHEV; Lexus NX300h not yet confirmed for Australia, H7 is likely to be offered here in hybrid form that the power train is composed of a 2 0 liter turbocharged petrol engine coupled to an electric motor and powered by a lithium battery -ion 12 44kWh Her combined output power is 263kW and is able to move the gear 58 km single electrical security engine includes adaptive speed, the automatic emergency braking and brake assist.
Rivals Nissan Pathfinder, Land Rover Discovery Sport Five of SPACIOUS seats with a large 2915mm wheelbase, H8 40K is the rival of Haval to the likes of the Nissan Pathfinder It is powered by a 160kW 2 turbo gasoline engine 0 liters with direct injection and will be available in front-wheel drive or full electronic application training security suite includes indicators, Blind Spot and Lane Departure xenon headlights.
Rivals Toyota Prado, Nissan Patrol, Mitsubishi Pajero THE biggest Haval is H9, a good all-terrain 50K with seven seats It's built only on platform ladder frame of Haval and comes with high and low range four wheel drive to launch in June, it will be powered by the same modest 2 0 liter four as H8, packaged to take advantage of Chinese taxation capacities Haval hopes to offer March 1 0 liter turbocharged six-cylinder and 2-liter turbo 0 diesel Australia on the track.
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