I drove a Chinese car for 7 years - how is it?
Headquarters, R D center and main assembly plants Wuhan Qoros HQ in Shanghai, design engineering offices in Munich, Germany and Austria Graz, main plant in Changshu.
Group sales excluding JV 2016 617.700 704.700 units units that JLR and Qoros 502.800 units 2015 2014 2013 423200 486100 units units units 2012 566500 2011 643000 2010 682058 units units units 2009 501000 2008 356000 2007 units 381,000 units 305,200 units in 2006.
2016 sales by brand Chery 363.314 units Jaguar Land Rover units 62.468 24.483 Qoros units.
2016 domestic sales by model QQ eQ 33.158 Ful units win 2 42231 E3 units 16,230 units E5 14.322 Arrizo units 3 1246 Arrizo units 5,128,938 units Arrizo 7 17151 Tiggo 3 units 118,414 Tiggo units 5 55075 Tiggo units 7 34177 Qoros units 3 All derivatives Jaguar XF 24.483 units The 5,644 units Land Rover Discovery Sport 26.557 Range Rover Evoque units 12.759 units.
Chery is just a small to medium-sized player in the automotive market in China rapid growth, but unlike most of its local rivals, it attempts to build its own cars rather than the establishment of joint ventures with foreign automakers After some controversial copycat models, the latest cars from Chery are mostly original, they are also closer to global standards in technology and build quality, thanks to the employment of foreign consultants and R & D facilities decent Chery shows also a broader vision than its local competitors, which can be seen its high export rates, joint ventures abroad, friendly foreign business website and smart brand management.
The history of Chery is relatively short compared with many other Chinese automakers all started in 1997 by the Government of Anhui Province to boost the local economy as it has not been blessed by the central government, he could not form joint ventures with foreign automakers, as he had to fight through his own efforts.
First, he acquired the license for the old SEAT Ibiza Volkswagen Group for production in its new plant in Wuhan Then, in 2003, he introduced a pair of imitation models, QQ and Eastar, which are respectively closely modeled Daewoo Matiz and Magnus This caused disputes with General Motors and a bad image abroad His SUV Tiggo 2005 was also a clone of the Toyota RAV4.
Since then Chery began to show a little originality A3, A5, A6 and G6 have been developed with the assistance of external engineering consultants, such as Pininfarina and Italdesign style Lotus chassis dynamics, engines and AVL Austria Ricardo hybrid powertrain, in particular, Chery has provided ACTECO engines to Fiat cars assembled in China Meanwhile, he also set up assembly plants abroad through joint ventures in the countries development such as Argentina, Iran, Turkey and Thailand with about a third of its production exported, Chery was the largest exporter among Chinese automakers.
However, competition in the domestic market has intensified, the self-developed models have become victims of their international rivals He met loss since 2009 and its sales decreased after the peak in 2010. As a result, he abandoned his multi strategy -marques and diverted its resources to joint ventures - Qoros a joint venture with an Israeli company and a joint venture with Jaguar Land Rover.
Chinese car Chery_2, Chinese units, Arrizo units units units Tiggo, Arrizo Arrizo units.