Chai Jing # 39; Review: Under the Dome - Survey measures of pollution in China 柴静 雾 霾 调查: 穹顶 之下 (full translation)
BMW Chinese partner to compete in Europe and the U S could rebound from devastating security testing faster than anyone expected.
It was a devastating blow to ambitious executives at Chinese automaker Brilliance Auto CBAMF Soon after a crash test in June in Germany its elegant BS6 midsize sedan rated the car as dangerous, humiliating film mutilated round model of the world on automotive publications German YouTube slammed the BS6 as a disaster on wheels as a group of German automotive consumers said ADAC given the results of the frontal collision at 64 kph 40 miles per hour, it's best not to even be in the driver's seat.
Skeptics say the stumbling quality Brilliance confirms that it will take Chinese automakers 10 years to learn how to build cars that can compete in Europe and the US but the quick response of Brilliance in the quality debacle indicates, it can move the fastest learning curve that everyone expects the company, which is the 16th largest automobile manufacturer in China, was founded in 1990 and had sales 1 3 billion in 2006 , largely on the strength of his minibus units and parts There had been traded on the New York Stock Exchange until July, when it delisted its American Depositary Shares after the tests ADAC were reported .
At a press conference on September 11 at the Frankfurt Motor Show, a German distributor for Brilliance announced the results of a new crash test on a pre-production prototype of the redesigned BS6 She submitted the revised model should Euro NCAP earn three stars, an average performance in the NCAP five-star system, and strong growth of the note of a dismal star, he won in June Seventy-five parts were changed there was a great improvement the safety car, says Hans-Ulrich Sachs, head of HSO Motors Europe, which aims to sell Brilliance cars in Germany also has been improved the car's pillars to prevent deformation during a collision, the door liner has been modified to improve strength, door sills have been stabilized, so that the parts of the floor plate, the roof pillar, and the skin over the vehicle roof.
Brilliance, BMWG joint venture partner BMW Group in China boldly chose Germany as a base to attack the European market with its elegant-looking sedans He unveiled his elegant models to top Fair automotive range of the first Geneva in March serious effort by all Chinese automaker to gain a foothold in the US or Europe Brilliance was eager to get a quick read back the culture of the most demanding car in the world, especially its 22,000 30000 lighthouse BS6 we believe that if we can sell cars to the high standards of the Germans, we can succeed in the world, said Chi Ye, director of global sales to Brilliance Auto.
The crash test conducted by ADAC in June dented deployment plans Brilliance But Sachs said the criticism of the ADAC in June was not a surprise to him or Brilliance Last November, HSO has a pre-production BS6 through a simulated European crash test and the results were subpar, indicating the car would receive only two stars we sent the data to Brilliance and said they need to improve quality they launched a reengineering project in January said Sachs, who insists that Brilliance cars have passed a standard EU safety test that is different from the euro NCAP NCAP test tests involve a frontal collision at 64 kph 40 mph while the safety test of EU is simulated to 56 kph 35 mph or a difference of 30 more power at impact, says Sachs.
As ADAC was announced the failure of the BS6 in June, Brilliance was already running the BS6 revised at the quality test tests were performed in crash test facilities large-scale IDIADA Automotive Technology in Tarragona, Spain Brilliance now plans to market level car set in March 2008, laying again its push into the European market in just six months of Brilliance targets sales of 100,000 cars in Europe, or 0 8 market in five years.
In mid-2008, Luxembourg HSO aims to have three models on the market of the BS6, the BS4 compact sedan and coupe BC3 At year end, Sachs hopes to add a break and a small model environmentally An SUV is targeted for 2009.
This surge demanding Europe assumes, of course, that the production versions of all cars Brilliance receive three stars in tests of ADAC and other European associations of quality, Sachs said, but he and Brilliance are confident that they to ensure better quality evaluation, Brilliance has hired top European engineering houses to conduct the re-engineering effort We have a renowned German partner, said Ye, adding that the company signed a confidentiality agreement with the house 'engineering.
Brilliance has also begun to make quality tests and crash US on its cars and aims to start exports to the United States within two years, the regulations in the US are more complicated than in Europe, because they differ from one state to another, said Ye We want to be the first Chinese company to enter the European market Our experience in Europe can help us to enter the uS market.
Sachs has already signed 33 dealers in Germany, to 100 at year end, and 15,000 cars sales forecast in 2008 as the Brilliance models meet EU standards HSO had hoped to sell 15,000 cars this year, but now expects sales for 1500 to 2000 at the auto show in Frankfurt, Ye, director of foreign sales to Brilliance, met with 200 potential European dealers now, he established importers for Spain and Portugal Brilliance is the icebreaker for all other Chinese manufacturers in Europe, said Sachs, who helped open the European market to Korean car manufacturers in the early 1990s.
The story of the Brilliance determination to break into the European market, despite its quality blunder, says the speed with other Chinese automakers can dare to do the same especially those with joint ventures with partners Western China Auto industry experts believe that the Chinese quality control and reliability in half the time it took the Korean manufacturers to move up the learning curve, partly due to the transfer of knowledge from joint ventures our cooperation with BMW gave us a lot of help to improve quality, said Ye.
But this cooperation only goes so far BMW is not involved in the production of cars Brilliance When asked at the Frankfurt Motor Show on technology transfer happens between them and Brilliance, BMW CFO Stefan Krause, has said that the car's selling price in China today.
Another reason why the Chinese can overcome quality Kinks faster than expected a global provider industry allows anyone to buy the design, engineering and technology of the best in the BS4 and BS6 Brilliance European business seeking were designed by leading Italian style house Giugiaro best known as designer of Ferrari and its chassis development and optimization was done by engineering Brilliance Porsche developed engine on its own and built another part of a joint venture with Mitsubishi MITT Finally, its production line in Shenyang was designed by BMW technicians to Brilliance.
You said Brilliance will continue its efforts to improve its crash test rating to four stars and finally five best performance Approximately 10 sales Brilliance are international, with the Middle East and Russia as main Brilliance markets is currently scouting a factory site in Russia and already has an assembly plant in Egypt.
China Brilliance return disasters, porcelain, gloss, back.