Cheryl Lynn - Don # 39; t Let It Fade Away
With J1 fired in 2013 and no new models in sight, Chery importer Ateco Australia is short of options for cutting prices Chinese brand.
Chinese brand Chery will take place on the existing stock in Australia this year and no new product in the pipeline is likely to be the end of the brand that once offered cheaper new car of the nation, the 9990 Chery J1.
Unlike the formal withdrawal, high profile Australian market German brand Opel in 2013, it seems that Chery will be left to where on the vine.
According to the spokesperson local importer Ateco Chery Automobile, Daniel Cotterill, Chery has streamlined its brands and models, and began to focus on its core market in China.
Cotterill cited a key issue Ateco face communication problems with the seat of Chery in China, saying, Get clear information is not as easy as you might think.
This lack of communication has fueled uncertainty on future Chery export products at a time when many retailers of Australian vehicles are increasingly invited to participate in future product decisions and even development of the global frame of programs and local.
We do not know about the right hand the training program Chery At present, there is nothing to replace the existing models do not belong to us as of right driving said Cotterill.
Meanwhile, the remaining stock of the little door and a small junction J3 J11 take place within les six to eight months.
Temporarily, we may not be imported cars We always stock, but we will reach a point where we reach a hiatus Cotterill said.
J1 light car was introduced in 2011 to 11990 including road cost At the beginning of 2013, the price had been reduced to 9990 drive-distance J1 then was removed from the market because it did not meet national new car demand the electronic stability control November 2013.
The J11 SUV also did not respond to the ESC requirement until an updated model arrived in 2013, joining the J3 hatch, which was equipped with ESC.
Chery sold only 592 cars last year according to figures VFACTS down 34 percent in 2013 compared to 1822 vehicles in 2011, its first year on the market.
The fact that the Chery J1 vehicles manufactured before November 2013 appeared again in sales VFACTS figures well in 2014, 74 units were sold in December, and that the pre-2013 J11 vehicles are still sold next to the model update 2013 with healthy discounts, is a sign of how the brand is declining.
Meanwhile, Cotterill said Ateco wants future Chery products assuming he can get all coming with modern designs, safety five stars and low prices.
High safety scores have eluded Chery far, with the J1 given a crash test score three marginal ANCAP stars and the last test J11 in 2011, giving only two stars.
The last time Ateco spoke of the future product Chery, in October 2013, he stated that a replacement J1 was thought to be based on the Chery QQ city car sold in China has been under study due to price and security obstacles.
Ateco said it still faces problems with the price ateco buys from Chery in US dollars, and since 2011 when it began selling Chery in Australia, the Australian dollar has lost value to parity with the dollar US to less than 80 cents.
It is much more difficult to create a business case for new models, said Cotterill, who also noted that the decreased value of the Japanese yen and the free trade agreement Australia Japan allowed the Japanese competitors reduce price.
You get squeezed both ways the numbers get ugly very quickly, he said.
Similar problems face the Great Wall, which is also represented by Ateco here.
Chinese brand pioneer of Australia remains a concern ute and SUV only Down Under, where sales were down 57 percent last year and where the launch of its first passenger car, the micro-car VX10 has been postponed sine die.
Chery to disappear, Chery, Chery importer Ateco.