Electric cars increasingly popular in China
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If you are a global automotive company, how do you demonstrate your loyalty to important markets You build a local factory Volvo that here in America with his announcement to build a plant in South Carolina herbal objective such as -ci is to fight against the vagaries of the global currency markets have a local factory means that the profits donated t tilt on favorable exchange rates, but these stores also support local manufacturing, suppliers and workers and good traffic faith.
This is part of the Volvo road to become a global automaker, instead of a European niche brand owned by Chinese carmaker Geely since 2010, Swedish oddballs are capitalizing on their advantages in what Vice President senior Volvo Cars China, Lars Danielson, called their second domestic market, where the brand has capabilities not available in other joint operating ventures between local and foreign producers These include the ability to export about 5000 vehicles manufactured in China will soon be on board of sea containers bound for the United States.
Volvos began rolling on the line in China Southwest Cluster rapid industrialization in Sichuan just over a year ago with thousands of young middle-aged workers 24 hurt in two shifts 10 hours a day, this Asian plant built 50,000 cars in 2014 is expected to produce about 80,000 this year, more than enough to make China the second largest market for the brand.
The overall US allocation related consist of the S60L, a Chinese market special version that adds generous pile of chrome trim and more than three inches square rear legroom for the sedan intermediate light traffic size affordability of drivers and status that rolls conveys the Chinese have a higher rate of what they call consumers rear seats than in any other extra room for them, but Americans also like elongation is noticeable mainly for the way it complements the well design arch of the car, giving it a less tense and more complete profile But the key aspect of this vehicle is that it will be the first car fully federalization imported into America from China.
This can be part of an effort to enhance the credibility of Volvo to the Chinese market See if you can follow the logic of the brand has unveiled two additional iterations of the Chinese market for the new XC90 at the Shanghai Auto Show Excellence and the Lounge concept both are made with even honest exquisite materials both exhibit high doses of special equipment in the room legs, back, screens abundant food, champagne buckets and crystal flutes, redundant checks, glass partitions, and aniline leather in the case of furniture, there is even a jewel box shoe and carriage.
As Volvo tries to move upscale, especially in China, it must retain its luxury brand status elsewhere, particularly in the United States to succeed in China as a premium brand, said Danielson, you must be recognized in China as a global premium brand Affluent Chinese consumers travel a lot and are very aware of what the average marks.
So in order to sell products specifically designed for China, Volvo needs to maintain or increase its presence and importance in its Western markets Danielson said that US dealers were very enthusiastic about the import of the S60L But it seems plausible that the import of this special Chinese- market has at least something to do with the validation of the Chinese luxury concepts in America, to improve Volvo's reputation as a luxury car manufacturer in China.
Is it a tautology Yes, somehow But the art of state capitalism in the global era production lines of the earth can flatten, but the world is always round.
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