Chery TX SUV Concept
The design consciously avoids unnecessary glorification of Chery's design is rather influenced by a deep understanding of Chery consumer preferences, culture and trends in the market, systems and processes, completely created to match international standards, also drive designs to a large extent.
Chery design merges golden proportion to the proportion of the car Integrated Design The design is inspired by the strength and graceful movement of horses galloping free spirit elegant lines are dynamic and streamlined; the car body is ready for operation.
streamlined design taillights license plate is the reflection of the front design design reinforces the horizontal width of the effect of the proportion of car and offers an impressive overall appearance.
Like humans, each brand has a unique soul, a distinct personality Chery automobile brand in China, the portrait of a brand's DNA derived from Chinese elements These elements have become an essential identity, which still reflects all throughout its design and offers a soul to each car designed by Chery.
The design, the internal wing vents new concept logo Πshows “the interacation between Yin and Yang, and the birth and change of all creatures” in Chinese Taoist Culture.
The front of the concept introduced О the bridge element exhibition of ancient Chinese architecture to the front larger and produce a strong visual impact strength.
Chery Design is dedicated to the creation of the mind rather than to form basic shape basic shape, and the introduction of a single soul in each car model.
Water plays an important role in Chery design language The idea is to draw inspiration from the composition of the nature and the calming element - water, widely advocated by traditional Chinese culture The flow clean water behaves naturally in concept design О the concept of curved side adopt advanced design ® simple, smooth, exquisite effects, wavy and other water for the hard and soft waist line beauty.
Chery believes that quality is in the details and therefore the Chery design continues to the quality of details flawless is not a by-product, it is designed for this purpose, the design of artistic pleasure values for eyes, namely delicacy prominent places reasonableness to the hidden places.
Each model of Chery went through sketches by hand and rendering, 1 4-clay model verification and screening plan, January 1 clay model verification and optimization, the CAS model development, review Virtual and repeated examination of all ties - to make excellent cars and quality in China.
Chery Design is not only the external appearance, it is a quest for a unique soul that represents real Chinese forces at an advanced level Sub “Chery technology, positive system, Chery creates a brand DNA, step by step, by its own understanding about cars.
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