дешевий китайський автомобіль
The main language spoken at the Shanghai auto show is Chinese, but the vocabulary of the designs is polyglot Italian flourishes, high Japanese roofs, German solidity, American assertiveness.
What is lacking almost everything that could indicate the emergence of a distinctly Chinese school of automotive design.
China has the world's auto market the fastest growing and has already overtaken Japan in domestic sales; Now he drags the US Both Chinese and multinational manufacturers have learned that it is much easier to build new auto plants that breathe new generation of designers and Chinese engineers with the sensitivity of having a lasting effect on the world automotive design.
Chinese automakers like Chery, Great Wall, Landwind and others rely on Italian design studios to find concept cars that give their pizazz AE increasingly elaborate displays production models remain similar to Western models sometimes Japanese existing suspicious if, as the Chery QQ, a best seller here, which is similar to the Chevrolet Spark.
These limitations do not stop manufacturers to try to determine what buyers in China really want and with money and talent pouring into the industry, almost everyone here agrees that only a matter of time before China begins to make known to the car's design as well.
Each country has its own vocabulary or tastes for design, and especially in China, they have a very long history in developing these tastes, said Katsumi Nakamura, president and general manager of Dongfeng Motor Company, a joint venture between Nissan and the group Dongfeng.
With car owners for the first time account for three fifths of car buyers, the focus has so far been on showiness and providing many features that dealership employees can easily explain to customers the current customer perception Chinese luxury means putting on wooden panels, the seat of the car should be leather, and a luxury car should have a sunroof, M. Nakamura said.
The emphasis on flash and the interior has frustrated designers who want to foster a greater appreciation in China for the subtleties of exterior design We need to teach the Chinese a more functional Italian way to use a car not only for status, said Roberto Piatti, managing director of Torino design Italy, who created the concept of SUV and coupe concept Lui Lei to Chery for the Beijing auto show in November.
Sometimes, Chinese drawings are amazing The Great Wall concept vehicle Coolbear, first shown in Beijing, was created by Chinese designers who flew to the European and American design institutes for help and ended up producing a roof top car that recalls the Scion xB.
At least one Chinese company has begun to show a knack for savvy marketing, although its vehicle models are derivatives classiest displays at Beijing auto shows in Shanghai not belong to a luxury brand like Mercedes or Cadillac, but the Shanghai automotive Industry Corporation, known as SAIC automaker displays its British influence sedans on a large polished wooden stand similar to those used by Jaguar at the Detroit auto show.
Last year, SAIC acquired technological rights to the Rover 75 MG Rover Group, which is now defunct, while Nanjing Auto bought the rest of society, including the famous MG brand Ford has acquired the rights to the brand Rover car to maintain control over its division Land Rover, SAIC therefore renamed the model the Roewe, which is also easier to pronounce in Chinese.
Rover brand was decidedly middle market, at best, before it went bankrupt in the UK but Roewe is presented here as a high-end line for anyone wanting its European heritage in China conscious state, SAIC cars have exceptionally large badge with two lions majestic at the Beijing Motor show, a huge television screen again showed a video and still Rovers being driven around country houses, although some areas seemed more Mediterranean than British.
We are proud that our R I P has British heritage, Phil Murtaugh, S A I C Executive Vice President said, using the abbreviation for intellectual property rights.
Purely Chinese automakers hold less than a third of the market, and tend to be so dominated by engineers that they have only begun to build design staffs So the real work to understand how Chinese consumers differ buyers elsewhere has mainly fallen to the multinationals control more than two thirds of the market through 50-50 joint ventures with local partners.
Ford showed a new version of the Mondeo sedan Thursday that was actually designed in Cologne, Germany, for the Chinese market, although its design was based on consumer research in China molding above the door is glossy chrome on the Chinese model, while the more understated Mondeo sold in Europe in black plastic or rubber molding said Martin Smith, Executive design Director, Ford of Europe.
But Mondeos to China are more elegant a manner as those sold in Europe Mondeos Chinese, to be built in Chongqing, will have real consequences LEDs for the rear lights; the new Mondeo sold in Europe use the conventional rear lights designed to look as if they have LEDs.
Chinese Mondeo will be the real thing because it is marketed as premium automotive trendsetters sports car, not the family car in Europe it is Chinese trendsetters, called progressives demand by bureaucracy Ford, are actually more with the latest technologies and more emphasis on acquiring as comparable purchasers in Europe or the United States, said Smith.
GM showed a concept car Buick Riviera here in an effort to evoke the subtle attention to detail in the lines on Chinese porcelain designers GM's joint venture with SAIC modified conventional double-sweep spear Buick on the side of the car so that they seem to disappear in the middle to reappear in the back.
The subtlety, easily lost if not explained, is deliberate to put a Chinese lantern on the lights, this is not something I am too excited, said James Shyr, design director of the joint venture.
Each show are Chinese auto showroom losers have more than their share because municipalities and provinces across China have been creating their own car manufacturers, though some have little expertise.
At the Shanghai Motor Show, a green military S UV Beijing Automobile Works has done a Hummer graceful look F3-R subcompact green BYD Auto tailgate lime demonstrated that even a bright pastel can not rehabilitate a bland design might attract attention to the blandness.
Not all bad entries were Chinese Iran Khodro Industrial Group showed a gray sedan with a 1 liter engine 8 would probably not sell well in the US, even beyond the manufacturer's geopolitical objections is as IKCO and the car would probably attract Ick-o nickname, a reasonable description for a functional vehicle almost bluntly that seems inspired by the worst failures among small cars of the 1970s.
But the general trend towards more competitive offers is unique and one day cars displayed here, or their immediate descendants, are likely to appear in dealerships in the United States.
The domestic market is saturated one day, said Tong Dongcheng, vice president of Dongfeng Motor, and we will have to export and take market share.
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