UBER CEO Travis Kalanick was filmed in an altercation with a driver
Uber slash the price of its private service car in Shanghai, China with 30.
private car service Uber has big plans in China, but it seems that the company is really facing his toughest challenge yet on the market after announcing it has cut prices in Shanghai 30 percent and reduced the base price and minimum price in half.
Uber positions itself as a premium service in Asia, where regular taxis are substantially cheaper, but this slash prices could reduce the lead as an e-mail to its users Shanghai says.
Uber is to be everyone's private driver, and that's what it is for less than the price of a latte, you can now have an Audi A6 awaits you when you get outside to take you to work.
TNW Conference won the best European event 2016 for our festival atmosphere See what's in store for 2017.
For example, a one-way trip to Shanghai Pudong International Airport will now cost CNY350 58, as opposed to CNY600 99 in the previous pricing system In comparison, a taxi costs about CNY150 25 Pudong International Airport to People's Square the center of the city, according to a website Travel Guide China.
Uber finally launched in China in August last year after starting a test phase in Shanghai, the first city in the country is also currently operates in two other Chinese cities, Shenzhen and Guangzhou.
A spokesman Uber told TNW that the decline in prices affects only Shanghai this time, the company seeks to make them as accessible as possible cost to users while keeping high enough for automotive OEM partners are motivated to use Uber .
When we learn more about the economics of the industry in the new cities, we often see opportunities to adjust prices Uber; the price decline is a compromise that we always take when we can.
We saw this opportunity in Shanghai we in Taipei, Los Angeles, San Francisco, and a number of other cities around the world in recent months.
China is an obvious target countries for Uber, which grows on a global scale aggressively, but it faces strong competition, find taxi services are on the rise in China, as shown by the recent 100 million round guaranteed funds by Didi Dache investors that included the Chinese Internet giant Tencent Previously, the e-commerce giant Alibaba has invested about 1 million in Kuaidi Dache in April last year, while the leasing company Yonchi car racing Dache Xiaomi said he landed a ride in the tens of millions of dollars range.
It is not clear whether Uber has reduced its prices in Shanghai to win an equal to compete with rivals, or if the market is just very low at this early stage and it is trying to reach more effectively to customers.
Nevertheless, the presence of strong competitors, cheap taxi fare and regulatory obstacles make China a difficult market to crack and it seems that the fight against these problems, Uber takes the obvious way to devalue its services and we hope to appeal to a larger mass of people.
Uber cut the price of its service in Shanghai, China, uber, price, service.
Китай