2016 Geely Emgrand 7. Обзор (интерьер, экстерьер, двигатель).
The delegate Li Shufu, chairman of Geely Holding Group OTCPK GELYF OTCPK GELYY China to Volvo cars OTCPK VLVLY OTCPK VOLVF in Tiananmen Square, China March 5, 2011 Feng Li Getty Images.
It wasn t long ago that Volvo Cars the Swedish automaker based in Gothenburg, seemed like it was for the fate of its Swedish competitor related scrap, SAAB.
Volvo is booming today it has delivered 500,000 vehicles in 2015, the most in its history, and its profits tripled and operating margin doubled from the previous year.
The recovery of the car manufacturer pays for his parents Chinese Zhejiang Geely Holdings, which in 2010 acquired Volvo bargain bin was considered a longshot at the time.
Hakan Samuelsson, CEO of Volvo Car Group presents the XC90 SUV at the Shanghai Auto Show on April 20 AP Photo Ng Han Guan 2015.
Volvo, a niche player in the automotive industry, saw its sales crater during the global financial crisis, the mounting losses has become a drag on parent Ford Motor Company in 2009, General Motors and Chrysler both NYSE GM needed a bailout from the US government, and Volvo was seen by Ford - himself on the edge of a liquidity crisis - as an underperforming asset to have.
Zhejiang Geely China Holdings bought Volvo in 2010 for 1 5 billion in cash and debt of Ford, a coup for the Chinese company The operation was the first acquisition of 100 percent by a Chinese automaker a foreign rival.
Lost amidst more dramatic securities during the financial crisis, Volvo sale was barely spoken by the Western press with the suffering the automotive industry at the time, it was not easy - even likely - that Geely could Volvo save.
Some analysts expected even just for Geely Volvo absorb technology and liquidate the rest.
When most Chinese companies looking to acquire assets abroad, they usually go for an established player in an industry, a springboard to launch its products in a foreign market, or a quick victory in a strategically important sector.
Geely acquired Volvo was a rare breed for a Chinese company at the time, the automotive industry has been experiencing a decline in sales in double figures thanks to the gas price increase and General Motors global recession shuttered Pontiac and Saturn and sold Saab GM and Chrysler entered the bankruptcy reorganization sponsored by the Government given the context, the purchase Volvo was a huge gamble with a small probability of success.
Turning around Volvo required money, luck, and several doses of innovation.
Geely announced that he would run independent business by providing capital and keep its management team in Sweden He hired 11 billion for Volvo to develop models, new technologies, and build factories for assembly in Sweden and China.
With a fresh infusion of capital, Volvo has become something of an innovator in a stodgy industry.
As a small player, Volvo has to do more with less has become a pioneer in the development of modular car platforms.
Volvo XC90 SUV - the first developed under Geely ownership - is what Volvo terms its architecture scalable product SPA Unlike most car manufacturers who develop new foundations for each model, the modular platform enables Volvo share the biggest components between different sized models to cut costs and increase efficiency Volvo flexibility even extends to its electrical system, which allows the manufacturer to share in new technology more easily in the future.
For a relatively small operation like Volvo, online production flexibility is a particularly important boon, a report in the car and driver.
The company noted that all of the S60 on site can be produced on the same line In theory, this means a SPA V60 T6 could ride on the straight after an S60 T6, which could be followed by a plug-in type T8 XC90 flexibility is rare in the automotive industry where the tooling modification is a costly and time-consuming process.
A worker installs the wheel on a car in a Volvo factory in Chengdu in China's southwestern Sichuan Province, April 21, AP Photo Ng Han Guan 2015.
In another unconventional decision, Volvo announced that it would use the 4-cylinder engines or smaller, like a 3-cylinder engine is being developed in the future This strategy is unprecedented in the luxury car market where brawny but fuel-thirsty engines are a point of sale, the decision of the Swedish automaker is rooted in his philosophy of maintaining low emissions and for efficiency without sacrificing much power today, the XC90 SUV the only luxury midsize SUV to use a turbocharged 4-cylinder engine, which is usually reserved for small economy cars.
The XC90 was published last year with positive reviews critics extoled fuel economy, the exterior design and the quality of materials that the success of the vehicle is a main reason Volvo has delivered more than 500,000 vehicles in the first time history operating profit increased 6 6 billion 780 million kronor last year.
Last week Volvo announced February sales rose 15 percent from 2015 to 34.551 deliveries United States and Europe were factors of growth with 31 and 21 percent increases Volvo expects 2016 respectively to reach another important step for vehicles sold, following the introduction of a new S90 luxury sedan.
is understood the magnitude of the initial bet Geely on Volvo as part of its own position in the Chinese Geely car market.
Geely is not a major automaker in China, it is the 17th most popular brand of passenger cars in China in 2014, according ChinaAutoWeb With less than 500,000 vehicles sold each year, Geely accounts for less than 3 percent of the domestic market share it's overshadowed by giants state-owned SAIC Motor, FAW Group, Dongfeng and Chang selling a million vehicles a year.
Li Shufu founded the company in 1986 to build refrigerators He became an automaker in 1997 when Li wanted to produce a cheap car for the masses first model of Geely was an imitation of another Chinese domestic car produced by Tianjin Xiali and was so uninteresting that the selling dealer.
Geely faces a disadvantage against most competitors as t ISN state property, Geely does not benefit from technology transfer without joint ventures in China forces foreign automakers to form in order to sell cars in the country.
The company was awarded with a partnership with Daewoo of South Korea in the early 2000s, and has since embarked on a quest to acquire the technology by buying companies directly so far, Geely acquisitions include Volvo, the automatic transmission supplier drivetrain Systems International and Australian Emerald Automotive, an electric vehicle startup that will help develop a hybrid electric powertrain for Geely.
The recent expansion of Geely also increases the burden of debt In June 2015, Geely holding company owned more than 100 billion yuan in debt on its balance sheet, with a debt-to-assets of more than 70 percent, the most high in the industry.
The chance that Volvo ends up as an expensive folly for Geely is now remotely Volvo plans seven new models launched by 2019 and plans to export small quantities of Chinese built Volvo S90 sedan in the US later this year.
If China-made Volvo cars can pass the quality test, safety and security, Geely has a chance to become the first Chinese automaker - and an unlikely - to get traction in the market U S.
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