Geely launches Emgrand EC8 Chinese automobile in 2014
Volvo Cars Billionaire Owner Arranges Chinese brand Geely.
Chinese billionaire Li Shufu reorganizing its Admiral Zhejiang Geely Holding Group Co vessel after Swedish automaker Volvo Cars on a five-year renewal its latest move involves killing three brands.
At the National Aquatics Center in Beijing yesterday, Li handed the keys of the last automaker Geely sedan CG9 members of the national team of Chinese swimming, which the company sponsors the automaker will replace its brands Emgrand, Gleagle and Englon introduced 2009 and the market all future models under the single brand Geely.
Hangzhou, the car manufacturer based in China will also focus on creating elegant cars instead of making good cars affordable, as it seeks to stand out in the world's biggest car market, according to Li company launches in the redesign that sales of the automaker slumped 22 percent last month from a year earlier amid a broader slide in market share by local brands to foreign brands led by Volkswagen AG and General Motors Co.
Chinese can not only make cars, but are also able to make good cars, Conghui, general manager of Zhejiang Geely, told reporters yesterday Event We use the best designers in the automotive world offers create a new global design language.
Geely Automobile Holdings Ltd unity traded in Hong Kong, declined by 17 percent this year through yesterday, compared with a decline of 1 to 2 percent benchmark Hang Seng Index.
The CG9 sedan, which comes in three variants motors from 1 to 8 liters, sales will begin in March and is designed by the former director of the Volvo Cars design Peter Horbury He crossed to Geely after Li bought the Swedish automaker Ford Motor Co in 2010.
Geely didn t provide a price for the CG9 Other size sedans prices around 150,000 yuan 24000 with similar characteristics include the Toyota Camry and Mazda 6, said Harry Chen, an analyst based in Shenzhen China, Guotai Junan Securities Co.
Geely and other local carmakers must make a breakthrough and up the food chain by introducing more sophisticated models, said Chen, who has a neutral rating on Geely Auto is difficult that the CG9 is targeting a segment dominated by players foreigners, but they must endure by consolidating brands, the company can reduce marketing costs and improve efficiency.
The Chinese government will be among the first buyers for the CG9, use it to carry foreign diplomats and dignitaries visit Geely signed an agreement in October to sell 50 sedans and 20 CG9 Volvo S80L cars Diplomatic Service Bureau of staff, arm of China Ministry of Foreign Affairs.
Volvo Cars CEO Hakan Samuelsson, who was present at yesterday's event, said that the Swedish automaker sincerely cooperate with Geely to maximize the synergies between the two brands.
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