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Chery Automobile Company of China filed a formal complaint against Daimler AG on is the use of EQ as the designation of a range ahead of Mercedes-Benz electric cars This is bad news for Benz China has the largest EV market in the world and Daimler has already started promoting its electric future range using the name.
The German automaker said last year it would begin producing EQ models in Europe before the end of the decade, with the global sub-brand sold in the markets of the East and West Unfortunately, Chery has a small fully electric car called eQ, which was launched in China in November 2014 car is based on the current Chery QQ, which was the centerpiece of a lawsuit in 2005 from General Motors following claims that its design stolen Spark Daewoo Matiz and Chevrolet.
A Chery spokesman told Reuters on Thursday that the automaker has filed a complaint with the Trademark Office of State Administration for Industry and Commerce and hopes to ban Mercedes to use the name in China .
If it entered the Chinese market, it would affect our trademark rights, the spokesman said Chery EQ Mercedes Benz and our eQ are extremely similar Their product is an electric car.
Mercedes later issued a written response on the same day stating that Daimler had filed all applicable trademark applications regarding the name EQ with the competent authorities, but declined to say more.
China buys more electric cars than the rest of the world combined, and there are a lot of government initiatives for carmakers and consumers to move toward electric vehicles to reduce air pollution Although a decision in favor of Chery could not change the brand EQ west, it would still be a huge obstacle to Mercedes marketing efforts in Asia and force him to reassess its overall approach.
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21 Comments on Mercedes-Benz is in Dutch with China's Chery on his EQ brand name.
The Chinese sue a foreign company for trademark infringement What is the world coming to.
Moreover, when the Chinese automaker GM continue to rip into question its brand name Chevrolet Chery is very similar to Chevy, that art is unlikely to be a coincidence.
M-B should have been more careful, and the result is a new image of the name M-EQ if B wants to sell, they go losing it.
Just wait until the Chery Chervettes comes out soon joined by Chery Chery Mallaboo and Jolt with their famous Joltec system probably will be an incredible Commuter Chery SUV, rest assured.
We made love in my Chery van, and that's fine with me.
Maybe their front-end luxury Bewick will not be too far.
Its time the Chinese auto industry began to stand up for themselves instead of letting all Western carmakers steal all their models, names and style Kudos for them Perhaps they can go after Land Rover for stole their future design and name their SUV something very close to all of onshore wind name for 50 years earlier.
A Chinese painter was arrested and transported to the Party authorities to explain a painting he had done was a smoking volcano, whose crater was filled with lots of Chinese cars cheap.
Why your disrespectful painting titled Life demanded the interrogator.
It is obvious, is not explained the painter, it is just a huge bowl Cherys.
The concept auto show Chery for a crossover for 55+ with standard heated seats is the Chery Pop Tart.
This coming from the company that made a blatant double the Daewoo Matiz and sold as QQ When he went to court, Chery denied they had anything copied, even if they were exactly the same size, alike, and some body parts were interchangeable.
Mercedes-Benz is in Dutch with China's Chery on his EQ brand name, Dutch porcelain, Chery brand.