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Tensions rise Volvo under Geely's identity in China, according to sources.
The strategic path to follow Volvo provides car is in question because of discord at the board between the new Chinese owners and traditional European average, according to two people familiar with the situation.
The acquisition in 2010, Zhejiang Geely Swedish automaker aged 87, is torn between the desire to hold on to its roots - the emphasis on safety and sub-Scandinavian in automotive design - and the desire to transform cars big, flashy, high end vehicles popular with wealthy Chinese clients and would compete directly with BMW, Mercedes-Benz and Audi, the sources said.
Chinese tycoon Li Shufu, founder and chairman of Geely owner and president of Volvo since the takeover, is becoming increasingly frustrated with the direction of Volvo team, many Swedish and other Europeans, according to a Volvo board member and another person close to the automaker, who both declined to be identified because they were not authorized to speak to media.
We should not be an imitator It would not be consistent with our reputation.
Volvo executives in Gothenburg, Sweden, believe that Li strategy poses a huge risk.
Discord long-simmering seems about to cause further turbulence within the Board, which replaced the CEO of Volvo in October 2012, the sources said.
As the standoff Volvo identity behind, Li and his closest advisers are now asking, which is real boss of Volvo as the member of the Volvo Board.
The source said Li was diplomatic in dealing with management, but could use more forceful means to achieve its objectives.
These methods can include installing friendliest people his vision on the direction of Volvo team and board, the source said.
A spokesman denied Volvo ago a high-level disagreement within the carmaker.
There is no disagreement between the board and management of Volvo Cars on models that we should produce said David Ibison, head of Volvo of media relations.
Instead, we see a company that obviously performs well in Chinese owned Volvo Cars is profitable and sales are increasing frustration supposed allegations are mere speculations.
Hakan Samuelsson, CEO of Volvo second since the change in the Chinese property, said Li became the car that demand in the next generation S80, which is being revised.
There is no difference of opinion between President Li and me, he said on the sidelines of the Detroit automobile this week.
He is chairman of the board and of course knows perfectly supports our plans.
Both sources, however, disagree that Li fully supports spokesman A Geely declined to comment.
Certainly Li, an entrepreneur who built Geely carmaker top floor, is satisfied with the progress Geely and Volvo made the new style and now packed technologies in the crossover utility vehicle XC90 redesigned and other vehicles Volvo will unveil key starting this year.
Li, in fact, considers the new direction reflected in these cars a great step forward to make sober pigeon Swedish brand by injecting a similar BMW key.
This direction has been translated into a vehicle or demonstration unveiled at the Detroit show Monday - a three-door hatchback called the Volvo XC Coupe Concept.
Yet this does not mean Li is very happy, he thinks the Volvo management responds to his desire for a large plush sedan only halfway, according to knowledgeable people.
Particularly resistant to the vision of Li are Samuelsson and Vice Chairman Hans-Olov Olsson, sources Samuelsson, 62, runs the entire Olsson, 72, business daily, executes its Board of Directors as Vice President Li's name.
Both Hakan and Hans-Olov, they're both very good at handling the president Li order not to follow his ideas, a member of the board said.
Samuelsson insists Li should be happy with the next S80 Volvo It is not known when the redesigned S80 will hit the market, but Samuelsson said Monday that Volvo has worked to make the current version, the biggest car in the range of Volvo, more bigger and more upscale, and find even greater, long wheelbase only for China.
We should not be an imitator, Samuelsson said we have cars like the BMW 7 Series and so it would not be consistent with our brand reputation.
Tensions increase Volvo's identity under Chinese Geely sources say South China Morning Post, tensions rise, volvo, identity.