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Most vehicles connected in China are often given little attention from Chinese consumers, given the somewhat turbulent history of China as an automobile manufacturer.
However, the auto show this year, a new car from a Sino-Israeli joint venture, 3 Qoros Hatch created a lot of buzz among consumers and professional observers of the automobile.
A fashionable design, a security level five stars and a reasonable price seem to impress many people.
Stefano Villanti is the executive director of sales, marketing and product strategy at Qoros.
This year's Beijing Auto Show, Qoros brought Qoros 3 Hatch is the second model is built on the same platform of Qoros 3 sedan this year is my return here, it's the structure of the sedan which won the Euro Car five stars in 2013.
Founded in 2007, Qoros is a joint venture between Chery Automobile and Israel Corp. investment group
Guo Qian, General Manager of Qoros, said one of the keys to getting his products company to the forefront to Chinese consumers mind is the creation of a model and brand that shouts quality.
the initial objective of our company was to build a European standard car from the beginning, we have got people from 26 countries Stefano Villanti was among the first of several managers who left their comfortable salary employment, higher in Europe to start the project with Qoros They are all very excited to create something from scratch together we did not expect to have a good recognition of the auto show because we are convinced that the product is good enough to compete with its peers.
Product in an assembly plant in the suburbs of Suzhou Qoros sedan 3 is the first of a new range of design models being and engineering by an international team of experienced specialists.
The vehicle has been designed according to international standards of quality and safety.
Qoros also got full marks in both safety testing European and Chinese crash.
And unlike other Chinese automakers, Qoros has taken a different path of development, production of its first vehicle for the international market, rather than trying to focus on the Chinese market.
As such, its supply chain and dealer network developed internationally.
But like most companies in the global automotive industry, the Chinese market is one Qoros can t ignore.
The company now has more than 100 dealerships in 2nd and 3rd tier cities in the country.
Qoros also considering establishing concessions in Beijing and Shanghai.
Qoros find his own way in the world Debut, Qoros.