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Not only the car of your grandmother, Buicks shine in the Chinese luxury market.
Beijing Wang Senghu slid into the seat of the car elegant white sport, eyeing the design of high-tech dashboard He came to the auto show to update its turn, and a tight black sweater, her hair cut flush, he looked the part.
There was just one thing that seemed out of the car he coveted was a Buick.
I think the business elite and people who are concerned about safe drive Buicks, said Wang, 30, who works in the industry to protect the environment of fast growing China J ' saw American Buicks people who drive are the business elite, too.
In the US, Buicks are more often associated with retirees as young businessmen Hotshot But in Beijing, Buicks have a stamp is not uncommon to find a brilliant valet parking Buick proudly between Audi and Bentley outside a hotel chic, like Beijing's Four Seasons.
Recently, the Chinese audience an overview of the latest cars in Beijing Auto Show held at China International Exhibition Center, a center sprawling over 15 miles from the center of the city of Buick, the show attracted nearly 1 million participants.
The oldest car brand in America, Buick has long struggled to regain its footing in the U S In 2005, GM Vice Chairman Bob Lutz called Buick a damaged brand at a conference at the New York Auto Show.
In 2009, General Motors has abandoned several brands as the company was in bankruptcy proceedings, including Saturn and Pontiac But GM has retained the Buick line, largely because of the brand's cachet in China.
That stamp paid for GM According amateur car magazine Car and Driver the average customer Buick in China is a man in his mid 30's almost half the age average Buick customer in America.
In 2013, Buick has sold more than 809.918 cars in the Chinese market almost four times more than it sold in the US This year, over 78 percent of total sales Buick came to China in its press release on the sales figures, the company touted in 2013 as the best brand in the history of 110 years and the first quarter of 2014, according to Forbes magazine Buick posted an increase of almost 14 percent of sales globally.
Buicks generally cost more in China than in the US for 2014, LaCrosse 3 0 L V-6 SIDI intellitech Flagship costs 369,900 yuan, according to Autoweek about 59300, based on the lowest effective exchange rate Buick model cost in China is the LaCrosse 2 SIDI driver 4L, which costs about 37,900 in comparison, the US version of the LaCrosse in 2014 with a 2 liter engine 4 has a sticker price of 34060.
Buick markets itself as a luxury brand and it costs more than many Chinese cars, for example, General Motors operates in a joint venture to produce Wuling brand cars in China, including the minivan sun Wuling one of the most popular vehicles one of minivans car nicknamed the bread box to its square shape, costs about 5000.
Buick is certainly not alone in its efforts to woo consumers Chinese automobile traffic choked the streets of the capital of China, once known as the kingdom of bicycles, with a driver about 7 5 million Government statistics say that the number of vehicles on China's roads have more than doubled over the last decade.
More Chinese climb into the middle class, the government has taken steps to manage the tremendous growth in 2011, the Chinese government created a lottery system of the license plate to limit the number of new cars McKinsey estimated that by 2020, sales of luxury cars in China, fueled by approximately 23 million rich urban households exceed those of the United States.
Buick is well placed to cash in the brand has a rich history in China which may explain some of its current resonance In the early 20th century, several of the elite of the county drove, or were driven in, Buicks, including Pu Yi country's last emperor until his abdication in 1912; Sun Yat-sen the founder of the Republic of China; and China Zhou Enlai premier until 1976.
On April 26, the first Saturday of the auto show opened to the public, traffic was crawling along the road leading to the crowds fairgrounds to the nearest metro station snaked like entering a theme park Disney people expected in long security lines sun tickets to analyze.
Buicks on display at a Beijing car show Photo Abbie VanSickle.
The car show has varied widely were shown a huge SUV crawling on giant rocks more African safari that Beijing suburb Another display showed a woman sensually leaning on the hood of an SUV, playing with her hair as tens of people crowded around her in another exhibition hall, dancers swirled around a Chinese car brand as the music pounded.
The Buick display presented neither rocks nor models It was simple and elegant as that of white fan blades turning slowly along the walls, hundreds of people have examined the car, opening trunks, sitting inside and take photos.
Zhou Jiong, 40, and his wife, Shi Chunyu, 37, wandered in the showroom, looking minivans and sport utility vehicles on display Zhou, who works in the management of engineering projects, said he heard about Buicks by friends and online advertisements.
I think Buick as a brand in China is very trustworthy, he said.
His wife, who works in online media, seemed to hit, I think it's a business car people I is elegant, fashionable and dynamic seduced at first sight.
Both said they had no idea what kind of person drove a Buick in America.
Nearby Cheng Qingyong, 40, examined the trunk of a Buick sedan in a smart gray suit, businessman currently has a Japanese car, but he said he is interested in Buicks.
What kind of person drives a Buick A big boss, he said My boss drives a Buick As for who it grows in America, it doesn and know that he is not curious.
But a young couple walking past Guo Tingting, 32, and Li Gang, 34, were intrigued Guo, who works in human resources, said she learned from watching Buicks American television series like Criminal Minds.
We tend to think, for people our age, we like American cars, they are elegant, spacious, she said.
When they hear that Buicks are better known for early bird special set that Hollywood starlets, they both laugh.
So Wang made, who says he's seen his favorite Buicks US drama Prison Break.
But they all turned immediately to navigation shiny showroom, staring at all the new Buicks.
Sophia Zheng contributed to the translation of the interview for this story.
Abbie VanSickle is a journalist and lawyer living in Beijing She covered crime and breaking news for the Tampa Bay Times and later worked as a public defender in Seattle She likes the Beijing bubble tea, snacks street and the parks.
Not only Buicks car your grandmother shine in the Chinese luxury market globalist Seattle, Only your grandmother, Buicks.
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