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Sales US Auto In China New Car Smell No thanks, say Chinese car buyers.
A brand of Little Trees New deodorization car car perfume giving used cars the rich scent of a new car Chinese consumers don t like the new car smell, said the head of Lincoln Motor picture Wikimedia Commons.
the US car buyers often plunge into new dealer showrooms cars and deeply inhale that new car smell, as it's affectionately known course, many of the smell is lingering smell of a blend of industrial materials, but for many Americans the aroma of a brand new car is as sweet as the pure mountain air.
Not in China Maybe smog in China the largest and richest cities that made the people wrinkle their noses at the plastic smell out of the ground plant, glues and leather used to make car interiors But whatever the reason, the head of the luxury division Lincoln Ford Motor Co., says his company removes the smell of new Lincolns headed to Chinese dealers.
They do not like it, Kumar Galhotra, President Lincoln told the Detroit News in a report released Monday We went through a very thorough process of understanding the materials that contribute to this odor is part of the curve learning for selling luxury cars in China.
To rub the car smell, every Lincoln receives a container of carbon odor absorbing sheets placed inside the cabin before the car is loaded onto a cargo container headed to China At the time the vehicle arrives , the container is removed and the odor.
The experiences are different, the expectations are different between U S and China, said Galhotra.
Ford is a newcomer to the Chinese market While it has sold cars there before World War II, he didn t come home until 1997, well after its major foreign rivals in China, Volkswagen and General Motors had become dominant players as China's luxury car market is growing, Galhotra faces a great challenge to boost the market share of other Lincoln luxury brand, Cadillac namely GM, Volkswagen Audi, Mercedes Benz and BMW.
Other car manufacturers are aware of the problem and, as Audi fact, the so-called nose teams that inspect cars for chemical odors, including cars sold in China Leather is scanned for the sometimes overbearing perfume animal fats used to soften - including oil Mats fish are checked to ensure they aren t exuding strong perfumes plastic used to make luxury cars tend to get more scrutiny than other production vehicles in the odor department.
Besides neutral cabs smell, consumers of Chinese luxury cars also prefer cars more that offer more legroom in the rear seats, usually because buyers of cars have drivers and spend more time at the rear Audi makes A4 and A6 sedans in China are more than it sells elsewhere Meanwhile, Mercedes-Benz last year published an extended C-class for the Chinese market, such as Cadillac Almost all major automakers working on cars and sport utility vehicles with special attention to the rear passenger seat, comfort and Cadillac ATS-legroom the Lincolns and GM sold in China have more rear seat cushion and contouring to meet Chinese expectations.
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