Four Horsemen - Documentary - Official Version
Supply and demand for small cars bigger price control.
The increased demand for energy efficiency is driving the rise in prices of small cars in two ways.
The first is simple supply and demand Toyota said on July 1, he was only an offer of a day of service Toyota Prius hybrid indeed it is sold, and a waiting list Such specific request generally what the auto industry calls gouging, or pay more than the sticker price.
Bob Carter, Toyota Division group vice president and general manager, admitted in a conference call July 1 there is what he calls the few examples of Toyota dealers pay more than the suggested retail price by the manufacturer for the Prius but he insisted that the data in the network power information shows that on a national average, the actual transaction price is slightly below MSRP.
On the other hand, leaders of the automotive company said anecdotal evidence suggests customers who trade in larger vehicles to smaller, more fuel-efficient control the small car with all the optional bells and whistles , which also pushed up transaction prices.
Third, two of the best small car sales have recently been redesigned, which also helps boost prices The redesigned 2009 Toyota Corolla went on sale in February 2008 Ford Focus was introduced last fall.
According to the Power Information Network, a division of JD Power and Associates that gets direct financial data from dealers, the average transaction price for the Corolla has 17,263 years to date, from January 1 to June 22 This was to about 1500, or 9 5 percent, higher than the first half of 2007. for the same period, Ford focus price rose 666, or 4 6 percent.
The direction of the industry is the increase in prices, and you'll look in the direction of the hot segments, and small cars is currently said Mark LaNeve, vice president, GM North America vehicle sales, service and marketing.
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Supply and demand for small cars command bigger prices CBS News, supply, demand, small cars.
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