Cristiano Carlutti - Angel Investment & identity enterpreneurs
It is the world's largest car market, but regarding auto exports fully assembled, China is little more than a minor player, but a new one unusual consortium of Asia more ambitious national policymakers with an Israeli billionaire hopes to convince buyers around the world that Chinese cars do not have to be cheap, shoddy and dangerous.
The product of a 50 50 joint venture between Chery Automobile and Idan Ofer Israël Corp Shanghai based Qoros Auto Co Ltd made its splashy debut at the Geneva Motor Show this month with a trio of concept vehicles, he spent five last years pulling together.
While Chery is one of the biggest brands thought of China, the partners decided to reach out for help in developing a range of products that could compete globally It was an expensive decision, but potentially important since the current crop of Chinese gift domestic battery does well against the security services established automotive, either from Honda, Hyundai, Chevrolet and Volkswagen.
Among the internationally renowned suppliers Qoros faces are Magna Steyr, TRW, Continental, Bosch, Getrag, Benteler, Lear, Microsoft and Harman.
Nobody expects a Chinese company to be able to provide this quality, says Ofer, the richest man of Israel, surveying the Qoros booth at the Palexpo Congress Center in Geneva, and that, he argues, will start to become a serious player on world stage.
His Israel Corp has so far set up approximately 300 million in cash, a figure matched by Chery They have also signed for the debt enough to give Qoros a trunk 2 7 billion war In most industries that might appear a huge amount, but it pales when you consider that Western and Asian competitors Audi CEO Rupert Stadler spit this week announced plans to invest 14 billion by 2015 to update certainly much greater range of manufacturer products.
The new Chinese manufacturer starts much smaller, its compact Qoros 3 should be offered in a variety of body styles and with a mixture of powertrains which will likely include the hybrid drive shown in Geneva.
The Qoros stand attracted large crowds, including many engineers competing automakers looking to see what the Chinese startup has completed the general response was positive, the three prototypes showing a level of refinement and quality that hasn t been seen with previous Chinese national offers.
Of course it is one thing to hand a vehicle well end concept, another to repeat this process when 60 vehicles were on an assembly line every hour.
The market will decide if Qoros can shoot, said Ofer clearly confident in his business.
The test will come soon, the new manufacturer plans to launch volume production of 3 Qoros sedan by the end of 2013, exports to Europe, which should follow within a year Regarding the crossover, hybrid vehicles and others are under development, release promises business, launching new models Qoros is then scheduled at intervals of about six months.
Among the products that might follow, Qoros is looking for a pure model of electric battery 3 sedan He may not have the choice As reported recently, Chinese regulators are struggling to find ways to reduce pollution problem endemic and worsening the nation's air, especially after recent spurt of record levels of smog in the capital Beijing a possible solution would be to commission a major change of the gas electric propulsion.
We are ready to welcome any new regulations, says Ofer, saying, people in China move to electric mobility Full Stop.
Significantly, the hybrid version, however, Qoros 3 was originally designed not only to fit a full battery electric drivetrain but to adopt the approach trade the battery pioneer in Israel by visionary Project Better Place no surprise, as Ofer recently took a controlling stake in the ailing company.
There is little doubt that Qoros many challenges before it national policy makers as Chery controls a relatively small part of the Chinese market which is dominated by foreign brands such as General Motors, Volkswagen and Toyota, but when asked if he believes Qoros can acquire a reasonable share of the fast growing market of hair at his word, though, and suggests, to change that anytime.
It is clearly seeking a return on investment for its investment in the company, but he stressed that it has not traditionally expect to begin to see the performance of its industrial investments for at least seven years, so there is some time .
With regard to long-term plans, the question of course the United States during the past decade, a number of Chinese manufacturers have set ambitious projects, BYD even the establishment of an office in Los Angeles but so far they've not established a retail presence.
For its part, Ofer said the US market is secondary to the deployment plans for Qoros But before moving on to another meeting, he paused to rethink this comment that I should not say anything you'll remind me to future if I have changed my mind.
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