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Over the past ten weeks, famous places, national tourist attractions and places eagerly awaiting the results of the largest ever tourism from Britain to China before the Chinese New Year, VisitBritain has published today ' hui 101 new names - as well as other popular suggestions - provided by the Chinese public to some of the most famous landmarks in Britain.
China is now the world's largest outbound market, with visitors to Britain already spending 500 million annually VisitBritain has ambitious plans to double the value of this market by 2020 and to ensure that growth is spread over 1 6m the big names of countries and regions for VisitBritain campaign in Britain in the trend of existing taps among the Chinese to give literal names to favorite celebrities, places and food.
Since its launch, the campaign has reached almost 300 million potential Chinese tourists by the National Agency of the Weibo social media affect tourism and WeChat platforms in China Over 2 million people have visited the pages of the countryside and close 30 million Chinese watched the launch video with 13,000 new names suggested throughout the ten weeks.
A die-hard Beatles fan even traveled to Britain to try to be the first to appoint famous places associated with the band shows how he arrived in our new campaign video short.
All 101 points of interest were now given their three Chinese names popular in the coming days, VisitBritain will work with all these attractions to decide what name to go and how they could use these results.
The Shard - Zhai Xing Ta 摘星 塔 - A tower that enabled us to pull the stars of heaven or cone London.
Savile Row - Gao Shuai Fu Zhi Lu - 高 富 帅 之 路 - Grand Street, rich, handsome refers to popular meme in China to describe the perfect man or high street measuring people.
Blackpool Yuan You 乐游原 - A place that will be happy to visit or deep pool carnival - Shen Chi Jia Nian Hua.
Llanfair-pwllgwyn-gyllgo-Gery-chwyrn-drobwll-llanty-silio-Goch Gogo-Jian Fei Cun 健 肺 村 - Village lung health.
Loch Ness Monster - If Ni Ying Hu Year - 尼斯 湖 暗影 - The shadow of Loch Ness.
The Kelpies - Kai Po Ju My 铠 魄 巨 马 - giant armored horses glorious homophonic with Kelpies.
Cerne Abbas Giant - Bai Se Da Luo Ben 白色 大 裸奔 - Big white streaker.
Hadrian's Wall - Yong Heng Zhi Ji - 永恒 之 脊 - eternity Wall.
Brighton Pavilion - Qiao Yue Han Zhi He De Yin Du Gong 乔治 和 约翰 的 印度 宫 - George and John Indian palace.
Stoke-on-Trent - Bo Wan Tao Ci 万博 陶瓷 - various ceramics.
Brimham Rocks - Bo Han Qi Yan 博 瀚 奇岩 many rocks in different shapes.
Sally Balcombe, chief executive at VisitBritain said Chinese visitors are already longer in Britain than in our European competitors destinations and are high spenders every 22 additional Chinese visitors we attract support additional employment in tourism We want ensure that we continue to compete effectively in this, the largest outbound market and ensure that we provide growth and jobs in countries and regions of Britain in the world.
Digital engagement is one of our strong points and this campaign was extremely effective in driving our potential Chinese We work closely with the industry and we hope to see points of Britain's most popular d interest to use these new Chinese names on their social media channels and websites rights to amplify this commitment.
The Sports Minister Helen Grant said visitors from overseas come to Britain in record numbers and spending more money than ever, but we work hard to encourage more visitors from key markets such as China ahead discover the best of Britain's response to this campaign in China was fantastic, some champion of our best attractions throughout the country.
Marino Zanti, general manager, The Needles commented Since the landmark and attraction most visited on the Isle of Wight, we are delighted to have been presented in this great country profile we have seen the Chinese market grow dramatically over the last two years and we hope to welcome many more Chinese visitors to the needles in the seasons to come Poseidon's Trident is a suitable alternative name for rocks needles as an association with God befits sea coastal national landmark of our stature.
Jude Leitch, chief executive of Northumberland Tourism said we are delighted that Hadrian's Wall was chosen to appear in large Chinese name campaign VisitBritain's 73 miles of Hadrian's Wall is a World Heritage site that s' extends from one side of England to the other, and the chosen name, wall eternity perfectly describes its importance to the history of Great Britain, and how its history is essential to ensure that future generations understand our often turbulent past as they can also proudly boast a world famous wall, we hope that Chinese visitors be inspired to visit and explore the country Hadrian's Wall to discover the mystical beauty of the eternal wall for themselves, we look forward to welcoming them when they do.
Stephanie Hinchcliffe, director of visitor services at Brimham Rocks said Most names rocks date back to the Victorian era and visitors continue to have fun coming up with new names, even today, we are very pleased that Brimham Rocks have captured the imagination of the Chinese public.
Mr. Graham Cain Adviser, cabinet member for tourism and leisure City Council Blackpool, said Blackpool is known as a city that has a very positive and fun atmosphere if Jia Nian Hua Shen Chi, or TUB Carnival is a very apt description.
We have more and more cultural ties with China have had our famous Comedy waterfront work Carpet on display at Shanghai Art Power Station and we know that the Chinese visitors just like Blackpool Tower and the famous room ballroom Blackpool Tower, home of ballroom dancing We hope that the new name will really reach agreement and encourage our Chinese friends to come visit us.
Kelpie artist Andy Scott said that I am delighted that the Kelpies have reached out to a new audience and they have been recognized with such a name evocative and vibrant Mandarin is a real achievement for me as an artist and all the team involved in the Kelpies they were adopted for VisitBritain campaign was so well received in China I hope that the campaign brings even more visitors to our glorious giants in Falkirk.
Senior Anglesey Tourism and Marketing, Iwan Huws, said it is good news that Llanfairpwll - and Anglesey - have been included in such an exciting and important tourism promotion campaign and clearly shows that our island can compete on stage World Anglesey has much to offer - beautiful scenery and coastline; award winning beaches; and the rich culture and heritage.
Chinese names suggested are certainly very different from the traditional Welsh way of Llanfairpwll, and I hope they will help to attract more Chinese visitors to Anglesey in the months and years ahead, we will ensure that they receive warm Welsh welcome when they arrive.
Last week, VisitBritain has announced that 2014 was a record year for both inbound visits and spending visitors from overseas spent July 21 billion in Britain last year, a record 3 and the number of entering visits peaked 34 8 million, an increase of nearly 2 million - 6 - in 2013.
NEW NAMES FOR BRITAIN CHINA REVEALED, Chinese names, Britain.