Shaun Rein, managing director, China Research Group on the market
For more on the automotive market in China, click here.
Founded in 1986, Geely is a large private company which produces cars and spare parts for cars since entering the field of automobile manufacturing in 1997, Geely has developed rapidly in major brands of China sedan and lower class, it has relied on its flexibility of administration and continuous innovation to compete with other Chinese companies, as well as higher foreign brands August 2, Geely successfully acquired Volvo with Ford Geely's is based in Hangzhou 杭州 and has manufacturing bases in Linhai 临海, Ningbo 宁波, Luqiao 路桥, Shanghai 上海, Xiangtan 湘潭 Ji nan Chengdu 成都 济南 and now he has three major brands and more than 30 different models of vehicles.
Since its inception, Geely has built an extensive marketing network It has about 1,000 stores 4s and over 1,000 service stations In addition, it has nearly 200 sales and service outside China Besides its abundance of places, Geely took advantage of today's advanced information technology and took the lead in building B2B and B2C commercial chains for cars in China by the end of 2011, gross social ownership has reached more than 2 of 2 million and Geely has been recognized as one of the most recognized brands in China.
Today, Geely has more than 18,000 employees, over 2,300 of which engineers and technology workers Also, there are three academicians, dozens of foreign teachers and hundreds of senior engineers working for the company All these people contribute a lot to Geely in different areas, and ensured the rapid development of Geely.
key principles of the company include the company Geely teamwork; study; innovation; diligence; convenient; perfection.
In the first stage of its internationalization 2007-2009, Geely has worked hard to earn fame and brand recognition outside China Then, in the second phase 2010-2012, Geely has tried to be an influential brand in the third and last step 2013-2015, Geely will try to become competitive, even in the midst of competition from foreign car giants long-established.
Geely has a very indirect approach by increasing the popularity of its products abroad Besides trying to build a powerful brand in the international market by implementing the three steps mentioned above, Geely is now planning to create databases manufacturing abroad.
Having successfully a share in the Geely global market should get more support from foreign governments Furthermore, it still needs to pay attention to the quality control and supervision Finally, it has a long way to go before it can compete with the after-sales brands of the world.
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Report Geely market in China Daxue China Market Research Consulting, market, geely, porcelain, daxue.