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SHANGHAI BEIJING Reuters A car made in China is set to make his debut in international cinema in the fourth film next year processors in product placement aimed at raising the profile of Chinese models abroad.
The fourth of the popular film franchise due for release in mid-2014, Trumpchi E-jet, an electric plug-in hybrid elegant developed by state-owned Guangzhou Automobile Group Co Ltd GAC will star in Transformers age extermination, said two people close to GAC, based in the southern Chinese city of Guangzhou.
The series of transformers has already submitted other Chinese brands, including PC makers Lenovo Group Ltd and TV and TCL Corp. and Meters bonwe, a leading brand of leisurewear The films are among the most popular publication in China with Transformers 3, far side of the moon grossing 165 million in 2011.
Product placements with transformers strengthen the profile of the GAC car brands both at home and abroad, said one of the relatives of the automaker, which has local joint ventures with Fiat SpA, Honda Motor Co Ltd. Toyota Motor Corp. and Mitsubishi Motors Corp.
None of the sources wanted to be named because of confidentiality agreements they signed in the next film A Paramount Pictures spokeswoman, the film's distributor, said the company wouldn t confirm some brands up close the release date local partner Paramount, China Movie Channel, declined to comment.
The new movie is filmed in both the United States and China, with Chinese singer Han Geng actor made his debut in the English language, according to a blog posted on Facebook Paramount Pictures.
The film's producer, Lorenzo di Bonaventura, told the Beijing News earlier this month the film would feature the cars locally manufactured the coolest in the world, the most exciting cars appear in the film, including Chinese vehicles, so if you are a car enthusiast or not, it will be a feast for the eyes, he said.
It wasn t clear whether the Trumpchi E-Jet would cast as humanoid robots Autobot or Decepticon heroic evil that turn into machines and mechanical or familiar objects have less non-transformation, the role of lead.
One of his relatives GAC said the company wouldn t want the E-jet throw in a bad role Ultimately, pouring drops the director Michael Bay movie.
previous processors presented an Autobot named Bumblebee movies based on the Chevrolet Camaro, prompting the company to make a special edition Camaro Transformers in 2011, which sold more than 1 500 in the world, said Michael Albano, a holder Chevrolet speech in Detroit, adding We really look forward to its role Camaro reprising in the upcoming film E-jet, which GAC unveiled at the Detroit auto show in January, is a concept car, the company currently has no plans to marketing.
As growth slows in the largest car market speeds break neck during the last decade of the world, GAC aims to have exports of its account Trumpchi mark for a fifth of total sales in five years, currently sells a few hundred cars overseas last year, GAC has made a profit of 1 billion yuan on sales of about 13 billion yuan in February 12 bln.
Other Chinese automakers such as Geely Automobile Holdings Ltd., Beijing Automotive Group and Warren Buffett-backed BYD Co Ltd intensify their export efforts after years of partnerships with foreign manufacturers, Chinese companies are promoting their grown brands home under Chinese President Xi Jinping dream campaign.
GAC vice president Xiangdong Huang said this year his company targets emerging markets in South Asia and the Middle East with a range of no-frills, petrol cars, while pushing its new energy patterns in developed markets such as the United States.
China last year has opened its market to more than U S movies, and the box office of the country increased by 36 percent to 2 7 billion, making it the largest international market for Hollywood.
Last year, China's Dalian Wanda private Group, the world's largest cinema owner, bought the U S AMC Entertainment Inc. theater chain for 2 6000000000 June 1st, 1185 Chinese yuan.
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