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Proton expand its presence in China with a new partner Hawtai Motor Group, based in Beijing is not a typical venture so is cooperation that covers many will also help Proton to have access to low-cost manufacturing in China this is very important because 70 to 75 percent of the cost of a car comes from its new full by Hamisah Hamid Btimes below.
PROTON INKS MOU with Hawtai EXPANDS IN CHINA.
NANNING CHINA Proton Holdings Bhd is expanding its market and access to low-cost manufacturing in China by signing a memorandum of understanding with Chinese automaker MoU Hawtai Motor Group Ltd.
The pact will include investments in product development to come together with new models, thanks to cost sharing design and common development.
Chairman Datuk Seri Mohd Nadzmi Mohd Salleh said the MoU, which will turn into a definitive agreement within 90 days may result in the creation of a joint venture.
Initially, Proton license its current models based Hawtai Group Beijing to manufacture at its plant for sale in the domestic market of China under the brand Hawtai, with the possibility of co-naming with Proton.
Speaking to the Malaysian media after the signing of the MoU in the presence of Prime Minister Datuk Seri Mohd Najib Razak here yesterday Nadzmi said Proton is planning several models for production at the plant Hawtai, which includes the Proton Exora MPV and a new model, which will be unveiled later.
The two companies will also explore the development of new models together later stage, he added.
Proton group managing director Datuk Seri Syed Zainal Abidin Syed Mohamed Tahir said the company joint venture will be responsible for sourcing suppliers and component development with local Chinese suppliers.
This, he said Proton will tap into the supply base at low cost in China and explore the potential of cross components providing local suppliers from Malaysia to China and vice versa.
The tie-up with Hawtai, which has an annual production capacity of 200,000 vehicles, 300,000 engines and 300,000 automatic transmissions, opens up possibilities for penetrating markets Proton LHD as in the Middle East.
We can also integrate Hawtai diesel technology in our cars and export them to India, he said.
Proton examine all areas of joint product development.
This will include the search for new models manufactured by the group Hawtai which are able to be re-developed to replace existing models Proton, with both companies sharing development costs and tooling.
On another development, he said Proton is ready to help the automakers in Thailand affected by flooding.
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PROTON INKS MOU with Hawtai MOTOR GROUP LTD, proton, inks, Hawtai engine.