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Leonardo DiCaprio for promoting Chinese electric car brand.
BYD Auto ensures Oscar winner as a new brand ambassador in China.
Oscar winner and environmental activist Leonardo DiCaprio could plan some trips to China next year, it has just become a brand ambassador for the Chinese electric vehicle manufacturer BYD Auto, based in Xi'an, capital of Shaanxi Province, China northwestern.
Around the world, people are realizing that cars using fossil fuels are inefficient and a major threat to the planet, DiCaprio said in a statement announcing the partnership, made public Friday by BYD.
The company said that DiCaprio will promote new energy vehicles in China throughout 2017 last year, DiCaprio already sought to promote electric vehicles in China by forming his own team for the Beijing edition of the FIA Formula E Championship, an electric car the company running.
Electric cars are becoming increasingly popular in China, which emits more greenhouse gases than any other nation, but is also the largest electric vehicle market in the world.
Apart from heavy pollution industries such as coal, vehicles powered by fossil fuels have been identified as a major source of air pollution in major cities of China megacities like Shanghai have banned most fuel-based fossil motorcycles and electric scooters are ubiquitous in urban centers.
The government is trying to encourage the use of electric vehicles by offering subsidies as high as 90,000 RMB 13,000.
DiCaprio is looking forward to play a more important role in the movement, I am delighted to join an effort to increase the number of clean vehicles on the road in China and beyond, he said.
The 42 year old, has established the environmental organization Leonardo DiCaprio Foundation after his revolutionary film, Titanic and recently released the documentary Before the flood in which he explores the impact of climate change and intends activists who are trying to make a difference .
Although DiCaprio was criticized for flying private jets in 2011, he would have bought a Tesla Roadster, an electric sports car that has been dubbed the Ferrari hugger tree and is one of the main competitors on BYD Auto the international market.
Between this year in January and October, BYD has sold more than 84,000 units, making it the world's largest manufacturer of electric cars, followed by Tesla with just under 58,000, according to data analyzed by the electric vehicle sales site .
In China, however, BYD has little to fear from the American brand as more than 98 percent of electric vehicles in the streets of China are produced by domestic companies.
Recently, the industry came under increasing pressure as the government imposes new technological standards in more than 200 domestic manufacturers of electric vehicles.
For the first 10 months of this year, 337,000 new vehicles and energy were sold in China, which means a year-on year increase of 82 2 percent, according to the China Association of Automobile Manufacturers.
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