BRT CEBU (unofficial)
Guangzhou Auto aims to be the first Chinese automaker to crack US.
People watch a car GAC Chinese manufacturer Guangzhou Automobile Group Co Ltd shows at the seventh annual Forum of China Automotive Industry 2009 in Shanghai November 12, 2009 Co Guangzhou Automobile Group plans to become the first Chinese automaker to begin sales retail US consumers AFP Philippe Lopez.
Guangzhou Automobile Group Co, which produces cars in China with Chrysler Fiat Automobiles NV, plans to start exporting its own brand cars next year in the United States and become the first Chinese automaker to begin retail sales US consumers.
GAC, who created his Trumpchi brand in 2010 after having been a production partner for foreign car manufacturers for over a decade, will start a research and development in Silicon Valley in the first half of this year to prepare at the entrance of the company in the United States, company president Feng Xingya said.
Exports to the United States is a key element of our efforts to become a global player we won t ship our cars here until we are confident that our cars would be nailed.
Feng Xingya, chairman of Guangzhou Automobile Group Co.
Exports to the United States is one of our efforts key to becoming a global player and success in North America is a key criterion, Feng said in an interview in Detroit on January 8 we won ship t our cars here before we are convinced that our cars would be nailed.
Chinese automakers have set their sights on breaking the US retail market with their own long marks, with Warren Buffett-backed BYD Co and Volvo owner Zhejiang Group Cars Geely Holding Co declaring their US ambitions ago in nine years Neither were able to achieve this, although BYD began selling electric buses to the US fleet owners and Volvo cars exports to China in US vehicles to showrooms.
For GAC successful entry will mark the culmination of at least five years of preparation Guangzhou, China-based company working to develop custom models for the US market to ensure their cars will appeal to local consumers and meet all requirements regulatory, Feng told me.
The GAC exponirt plan is that competition intensifies in China, demand should grow at a slower pace While Chinese automakers such as Great Wall Motor Co and Chongqing Changan Automobile Co has exported to overseas markets, GAC would be the first to take a brand developed markets with stricter fuel economy rules and emissions.
The company almost doubled its delivery Trumpchi vehicles last year to more than 380,000 units on the popularity of its sport utility vehicles and GS4 GS8 The automaker plans to have about 10 percent of sales from beyond Trumpchi markets sea by 2020.
The success of Trumpchi in China is to give confidence to walk them on the US market, said Fu Yuwu, president of the Society of Automotive Engineers of China haven Chinese manufacturers t done enough to become global companies and they won does have a better understanding of overseas markets, unless they actually sell cars there.
GAC plans to use the research center in Silicon Valley to accelerate research on connected cars, recruit talent and deepen their knowledge of local consumer preferences and government regulation, Feng said the research center will be also help the company to identify acquisition targets that can help the development of the society of advanced technologies, he said.
Guangzhou Auto aims to be the first Chinese automaker to crack US 丨 business, Guangzhou, auto, seeks, first.
Гуанчжоу, Гуандун, Китай