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Geely, Volvo target global market with luxury cars made in China.
Li Shufu, chairman of Zhejiang Geely Holdings, left, shakes hands Hakan Samuelsson, CEO of Volvo Cars, right, in front of a Volvo S90 new car in Shanghai, China, Wednesday, November 2, 2016 and Volvo Cars its Chinese owner are revving their profile as they focus on selling high-end cars in the world markets the companies announced Wednesday a strategy that includes a new plant to make vehicles based on a new common platform, including brand new vehicles connected car Geely Lynk Volvo cars and its Chinese owner are revving their profile as they focus on selling high-end cars in the world markets.
Describing his latest strategy Wednesday Volvo unveiled improved versions of its premium sedan range S90, which will be fully manufactured in China for export, in a sign of confidence in its basic Chinese production.
Design touches on some of the S90 models also stressed the development of Volvo on the vital Chinese auto market Specifically, a super luxury the S90 version replaces the front passenger seat with a touch screen console with space for storing shoes underneath, a feature clearly aimed at China s driver settings.
Volvo and its parent company Geely also announced plans for a factory to make the automobile from a new common platform, including vehicles just launched Geely car brand connected Lynk Co.
It is part of Volvo Cars' efforts to compete with other luxury car brands both globally and in China, # 1 global market, having been bought by Zhejiang Geely Holdings in 2010.
We have a strong manufacturing structure in China and we rigged for further growth in this key market, the CEO of Volvo Hakan Samuelsson told reporters.
The new plant will produce new compact of the 40 series of Volvo based on its modular platform architecture Compact, which will also be used for Lynk Co vehicles, Geely brand launched last month.
The plant, currently under construction in Luqiao, 350 kilometers 220 miles south of Shanghai, is owned Geely, but will be operated by Volvo.
The platform is one of two underlying full range of Volvo They give the company the flexibility to build a wide range of vehicle sizes and body styles, helping to compete with larger rivals.
Volvo added a long wheelbase version of its luxury sedan S90 and super deluxe edition of excellence aimed China business class with driver, who generally want a more spacious backseat The S90 saloon Excellency console with its screen touch on retractable arms takes all the passenger side before the car comes with a panoramic sunroof and Swedish crystal glasses handmade.
Samuelsson said the two new versions will be the most luxurious cars ever produced in China when Volvo plant to two years in Daqing, Heilongjiang Province, began to make the S90 range in the coming months.
The fact that these cars will be built exclusively in China for the global market demonstrates the quality of our Chinese factories, he said.
Another Volvo factory in Chengdu in central Sichuan province produces S60 midsize car, which the company began exporting last year in the United States in small numbers.
Gothenburg Volvo plants in Sweden and Ghent, Belgium will continue to sedans, hatchbacks and SUVs in the three model ranges There's also building a plant in South Carolina to make midsize vehicles .
Business Writer Kelvin Chan reported from Hong Kong.
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