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When the Shanghai Motor Show opens its doors on Monday, Chinese car model InnerSoul, 26, won t be provocative pose on the hood of a luxury car or strutting in the aisles of the largest car show in China.
Instead, she said, she will probably be on the identification of new jobs, such as fashion shoots for magazines.
InnerSoul name Wu Shujia modeling, which also goes by the name Sophia is among the latest victims of China's drive to curb conspicuous consumption.
In January, the organizers of the Shanghai International Automobile Industry Exhibition said that automakers using models to promote cars would no longer be tolerated.
We want visitors to focus on cars, rather than models, said a director at the China Council for the Promotion of International Trade, one of the main organizers of the auto show said when he quoted a barrage of criticism from state media who blasted automakers to use models with held close to the body and come-hither looks.
In addition, iconic Bund Shanghai was the scene of one of the deadliest of China rushes, where 36 people died in a crush for New Year's Eve The major tragedy caused organizers events to get nervous about the crowd control, a trend that may have influenced the organizers to stop hiring drawing crowds models.
Car shows in China play a different role than their counterparts in many Western countries shows attract huge crowds on the lookout for a new car lured by the convenience of one-stop, which means that for automakers, emissions can be an important source of sales.
The shows also attract often entire curious families will make a trip to the show this year, the organizers are also prohibit children about the often scantily clad models were fired daily media Many visitors, who had been a defining characteristic of Chinese auto showroom .
Shandong native province InnerSoul is not impressed by the suppression of sex appeal.
As far as I'm concerned, it's a shame, she said maybe it would be OK to limit certain aspects such as models wearing, but we certainly did not want models to simply ban.
It's going to feel very strange certainly not as exciting as the last few years, she added.
She said that the decision is to have a great influence on the car-show model Many of my friends go to jobs such as sales of luxury goods, she said.
more alternates auto show in China between Beijing and Shanghai each year in 2013, the last time Shanghai hosted the show attracted 1,800 automotive companies and 813,000 visitors in total 1,300 cars were on display and more than 10,000 journalists covered the event.
Major cities such as Guangzhou, Chengdu and Chongqing, as well as many small towns hold their own car also shows InnerSoul puts the number at about 20.
But she fears the ban at the Shanghai exhibition is only the beginning of Shanghai and Beijing set the direction and copy other cities, she said.
InnerSoul, modeling name car show Wu Shujia model is in a McLaren sports car at the auto show in Guangzhou in southern China in November 2014 Wu Shujia.
The reaction to the ban was mixed Some auto industry executives praised the move cars should be the star, said Hubertus Troska, Daimler AG chief China.
Others say that the move will damage China's more than foreign brands local automotive brands have struggled to capture the attention of buyers and deployment teams of attractive models is an effective way to increase the chances of getting noticed.
Like many other rules in China, the application will be one of the transmit and car companies should find creative ways to address the regulations.
A framework for a Chinese automaker said that his company had working contracts with modeling agencies, so instead of dropping them, the agency could find a creative solution We'll probably give the models a clipboard and , that we we have a new team of sales assistants, he said.
Chinese media suggest the models will be equipped with more sober attire, equipped with dusters and brooms, and sent to the ground show polishing rides.
One thing s for the days InnerSoul modeling gigs paid to car shows are numbered She said that the models can earn up to 5,000 yuan and 10,000 yuan about 815 a day, depending on the brand, she said that her salary is a secret, but admitted that he is close to that range.
InnerSoul, which has been modeling since she left the university there are about eight years old, began his career working for less publicized brands before moving to luxury names such as McLaren, Ferrari and Bentley.
She said that models play an important role in the auto show my work is to show the brand and create an impression, she added is to explain in detail all the new features of the car, for which she received training before the show is very professional, she said.
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