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Book Progress Series in International Business Research.
Case G JAC Motors How a Chinese automaker successfully Approached the Brazilian market.
Volume 11 of the editor Rob Van Tulder Alain Verbeke Jorge Carneiro Maria Alejandra Gonzalez-Perez ISBN 978-1-78635-350-4 eISBN 978-1-78635-349-8 Quote Susana Costa e Silva, 2016, JAC Motors How a Chinese car manufacturer successfully Approached the Brazilian market, Rob Van Tulder Alain Verbeke Jorge Carneiro Maria Alejandra Gonzalez Perez-ed the challenge of multinational Bric progress of international research business, Volume 11 Emerald Group Publishing Limited, pp 653-672 DOI October 1108 S1745-886220160000011031.
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According to data released by the Brazilian Institute of Geography and Statistics Ernst Young, 2010, the Brazilian middle class is represented by about 100 million people Moreover, according to the Brazilian Association of Importers and Manufactures automotive companies ABEIFA 2015, Brazil was ranked fourth in the world in the ranking of main automotive consumers this is undoubtedly a very attractive market for global producers in this sector, however, the Brazilian automotive market has specific characteristics that require a very careful operation this case is to investigate how these idiosyncrasies were approached the Chinese automaker JAC Motors, which in addition to not have experience in this market, has also presented a negative country of the original image.
We rely on a case study method to better understand how the leaders of the Chinese company approached the Brazilian market.
The pull and push factors are the basis of the adaptation process followed by the automaker to better serve the idiosyncrasies identified He was not only China that pushed JAC Motors to go abroad, but also Brazil, which attracted shot investment automaker Moreover, there is evidence to push side factors JAC strategy and pulling factors on the side of a Brazilian partner.
Internationalization decision-making processes often result from a combination of factors that acquire a specific dynamics that give rise to an extraordinary opportunity that offers a unique opportunity to invest abroad.
The uniqueness of the opportunity to invest abroad is the result of the alignment of traction and push factors in the country, the company and the level of decision making.
JAC Motors - How a Chinese automaker successfully Approached the Brazilian Market, engines, Chinese, manufacturer, successfully.