Tuesday, March 14, 2017

Geely plans to sell online Cars Adage China Breaking News

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SHANGHAI - Zhejiang Geely Holding Group Co plans to sell its cars via the Internet to increase sales.
Private Chinese carmaker held in partnership with the largest platform of e-commerce in China, Alibaba Group, which operates the website.
A Geely spokesman said that the recently signed agreement allows the automaker to market vehicles directly to 20 million registered users, who are mostly small business owners.
The customer can use the website to select options and negotiate a price, spokesman Then they can go to the nearest Geely dealers showrooms to check the car before making the purchase decision.



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Geely, which recently bought Volvo Cars from Ford Motor Co February 12 billion1 8 billion RMB, is rapidly developing its range of brands Now he has to figure out how to sell them.
Geely first brand to be sold online will Emgrand its sedans, which are designed for family use.
Last year, Geely launched a Emgrand EC7 sedan and hatchback with a starting price of RMB 75800 11131 The company will present a slightly larger model, the EC8, later this year.
Geely also plans to sell its Gleagle Panda small car online Panda targets young consumers who like sporty and dynamic designs.
For other sales boost, the automaker aims to expand its dealer network of about 800 dealers now 900 dealers.
Its three brands - Emgrand, Gleagle and Shanghai Englon - each will have 300 dealers.


The brand Shanghai Englon includes the London taxi, produced by the controlled subsidiary Geely Manganese Bronze, more vehicles primarily for business use.
Geely sold 153.229 vehicles in the first four months of this year, 56 from a year earlier, according to Automotive Resources Asia, J D Power unit.
This story was published by China Automotive News published by Crain Communications.







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