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Volvo owner Geely prepares the October 20 launch a new brand of car.
Chinese automaker Geely will launch a new car brand - Lynk Co - on the mark October will be used to launch the first vehicle based on the complex platform modular architecture CMA developed by Geely and Volvo, Geely acquired ago six years.
The logo of Geely Automobile Holdings Reuters photo.
BEIJING Chinese automaker Geely will launch a new car brand - Lynk Co - on 20 October, according to sources, as it seeks to broaden its appeal by addressing the middle market.
The mark will be used to launch the first vehicle based on the complex platform modular architecture CMA developed by Geely and Volvo, which Geely acquired six years ago.
Reuters was first to report in April that Geely would launch a new brand of middle market, codenamed L, to compete with the Sino-foreign venture cars such as those produced by GM and SAIC Motor Corp - leaving for Volvo focus on the luxury end and Geely to go against domestic producers.
L The code name represents Lynk Co, three sources familiar with the matter told Reuters, a company which has already launched a detention site, indicating the launch date next week.
The site - - Internet license shares and other registration details with Geely and China Euro CEVT Vehicle Technology, a subsidiary that coordinates research and development with Volvo the website does not, however, provide details brand or cars.
As you have seen on the site Lynk Co CEVT is indeed the company behind this site and it is no secret that develops CMA platform for Geely Auto, said Stefan Lundin, a spokesman of CEVT based in Sweden.
Lundin said Lynk Co will launch on October 20 in Berlin, but declined to elaborate on the nature of the business.
Lynk Co will enter a difficult Chinese car market where the auto industry has struggled with slowing economic growth since last year Geely has resisted the downturn better than most, with sales of its cars packed features more for 16 consecutive months through September.
The launch of a new car brand can cost hundreds of millions, if not billions, according to James Chao, Asia Pacific manager for IHS Automotive Markit.
The mark of the first cars were sold in China and later in the United States and Europe, told Reuters sources in April.
A separate website Lynk Co posted on its official Weibo account announced a competition to guess what the future modes of transport might be.
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