Introducing the new Nissan X-Trail, ready for new adventures
Sign up today to become a member you will get the critical information you need to do your job better, including.
7 free articles per month on Ad Age and Creativity.
Access to 9 customized newsletters daily as Ad Age, Ad Age Digital Strategy and CMO.
For unlimited content and more benefits, visit our membership page.
We are happy that you enjoy Advertising Age For uninterrupted access and additional benefits, become a member today.
Qoros, a new automaker in China, aims to be the first Chinese car brand internationally accepted and plans to do so by rethinking the traditional standard automatic marketing - speed roads and openness - and the creation of a practical more social vehicle adapted to urban life.
Unlike other Chinese automakers, generally known for vehicles substandard, unsafe, Qoros is a venture between the richest man of Israel and Chinese automaker state-owned Chery Automobile employs European framework and designers who are veterans of companies like Volkswagen and BMW.
We are a Chinese company in the sense that we were born in China, one of our parents is Chinese, said Stefano Villanti, head of sales Qoros, marketing and product strategy, speaking from his office with views Oriental Pearl Tower in Shanghai against, we make world-class products.
He said when Qoros launched in 2007, its execs felt that many cars are rooted in decades, the old ideas of speed and course - far from the reality of constant deadlock in so many cities wanted to Qoros a car more suitable for modern urban life.
We thought there was an opportunity to create something different, where the balance is tilted more comfort, sophistication, digital connectivity - what we call a social car, said Mr. Villanti.
A digital ecosystem allows the car to connect with the owner of the mobile device via an application and has a touchscreen infotainment system and its sedan model has shoe storage on the passenger side on-the- go change shoes and space for storing water bottles.
One of the biggest challenges is Qoros overcome deep-rooted stigma against Made in China M. Villanti notes that consumers in China, Qoros primary market and the largest car market in the world, are the most wary of Chinese auto brands.
Someone has to be a game changer, and perhaps Qoros has both the opportunity and for all to change the perception of the quality Made in China, said Arto Hampartsoumian, CEO of BBH China, creative agency Qoros save something so visible like a car, if she lives in the expectation then they will be able to change perceptions on a larger scale.
It can be a good start to the Geneva Auto Early last month, the leaders of the automobile in the world, including the CEO Carlos Ghosn, former chairman Ratan Tata Tata Motors and Jaguar Land Rover CEO Ralf Speth Renault Nissan thronged the company's booth to preview the qoros 3 sedan.
Qoros shops include the offices of Mindshare Shanghai Digital Media Agenda The focus is on storytelling opinion leaders and consumers who he is and why it exists, said Mr. Villanti.
The tagline company is a new player outdoor ads for the Shanghai auto show, which began this weekend, show Qoros sedan on an assembly line It asks the question Is the brand creates quality, or quality creates brand.
3 sedan, priced at about 21000 to 29000, is planned for sale in China and Eastern Europe at the end of 2013, a hatchback model slated for release in early 2014 will help to open the entry on Western European markets.
Qoros biggest problem may not be the product, but the market in which it is launched, with flat car sales in China and declining in Europe The concept is good the moment, however, is unfortunate, said Bertel Schmitt , editor of automotive website the truth about cars.
Thus, the world really need another car company No, Mr. Vallanti Just another said.
The world is ready to buy a car made in China World News, world, made, china.