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New Chinese carmaker Qoros Inaugurations first cars in Geneva.
GENEVA Qoros made his public debut as a Chinese auto company to start with the highest level of quality to reduce the German brand development for a decade.
We have seen how other new brands have entered the market, said Amir Elstein, Chairman of Israel Corp. 50 Qoros partner with Chery Automobile They built a base model, the volume increased, then worked on quality, their brand, then introduced the actual car it takes 10 to 12 years.
Qoros, which was formed four years ago, plans to skip the first stage of this progression starting with real cars, the first of the 3 Qoros sedan, is being introduced at the auto show here .
All our suppliers are European, says Elstein, including Magna Steyr, TRW, Continental Bosch Getrag Benteler, Lear, Microsoft, Harman, Neusoft-Alpine and iconmobile.
Qoros managers are industry veterans as chief designer Gert Hildebrand, who wrote the Mini, and the head of production Alexander Wortberg, who comes from BMW.
Qoros car sales begin in China this year through a network should reach 150 dealers by 2014, said Stefano Villanti, responsible for sales, marketing and product strategy.
Some cars may occur in Eastern Europe this year, but sales volume won t start until 2014. We still accept offers distributors, Elstein said, refusing to identify the countries that are likely to be the first .
However, it indicates Qoros expects its European presence to help sales in China if I know how to sell cars in France, it doesn t matter how many, Chinese customers like success to me is the success in China, where C segment in which it will compete Qoros 3 is about 6 million cars a year.
Qoros is headquartered in Changshu, about 62 miles 100 km from Shanghai, with a new plant in an automotive industrial park which also houses a joint venture of Chery with Jaguar suppliers quickly arrive at the park, said Elstein, because " they like growth.
In addition to its assembly plant, Qoros has an engineering center in Shanghai and operations near Munich and Graz, Austria.
Capacity of the new plant is 150,000 units per year, and there is space to grow to 450,000 when the plant reaches full capacity, investment Israel Corp. will be May 2 billion Elstein said.
The car has a Qoros 1 6L gasoline engine with two versions, turbocharged with variable valve timing The automaker is developing a 1 2L 3 cyl mill which will be used in its commercial vehicle hybrid cross, a prototype is exposed to show here.
A prototype of the break is also exposed, and Elstien refers to a pattern in fourth and fifth phases of development.
Chery is the first automotive partner of Israel Corp. The company owns Better Place, a specialist in recharging electric vehicle that is associated with Renault to sell the sedan Fluence EV in Denmark and Israel.
Elstein said fluence sees 2000-3000 deliveries per year in Israel, much less than expected it several years ago by the founder of Shaw Agassi, but is not worried Elstein We have the money, and it will take time.
Better Place does not give up the idea of selling cars that can exchange their batteries in minutes, and travel freely distances same as a car powered by gasoline or diesel.
However, the problem is it costs about $ 160 million to build the charging infrastructure in a country the size of Israel or Denmark, and a place like Germany, should be February 1 billion investment, Elstein said.
Better Place has already invested 700 million in the development, design and market penetration, it adds the idea will grow if the company can get a second or a second manufacturer Renault vehicle using its charging battery switching method .
New Chinese carmaker Qoros Inaugurations first cars to content Technology Geneva WardsAuto, Chinese auto manufacturer, Qoros.