Обзор qoros 3
Chinese carmaker Qoros has drawn a roadmap in two stages to become powerful and profitable, one of its objectives since its creation in 2007.
Leon Liu, who joined it six weeks ago as COO of the company Maverick, said on November 18 it will see positive cash flow within a year.
I'm not ignoring its problems I've noticed is facing dark challenges but also great opportunities, said Liu, a Chinese American who began his career decades the automotive Ford Motor.
Liu said he looked Qoros from the beginning of its existence and was interviewed once as one of the candidates for CEO.
Qoros, a joint venture between Chery Auto and Kenon Holdings China Israel plans to become a first class Chinese automotive brand.
Its first model, the compact car Qoros 3, was the first model built in China to receive a five star rating by European standards for new motor vehicle safety.
However, its products are not as well received as expected due to several reasons, including a smaller sales network and the labels of prices similar to those of international brands such as Volkswagen.
Qoros the sales in the first 10 months of this year rose 70 percent year-over-year, but he did not say how many cars it sold in 2015 sales reached 14,000 units, a decrease of the ocean China 21 million units of passenger car market.
Kenon Holdings financial statements show that Qoros lost 890 million yuan of 9 million in first half 2016.
Indeed, Qoros made wrong turns on its development road, but the lessons learned are also the experience, Liu said.
Liu plans to increase the current sales network of 106 dealers in more than 200 in 2017 and to launch at least one model a year so that dealers can attract more customers.
Qoros never lack great ideas but lack of leadership and execution, and I would like to offer a little help with my experience in global companies, said Liu, who was a senior Parts Wabco giant before joining Qoros.
Work experience of Liu and connections in the parts sector will also Qoros to obtain a better bargaining position in negotiations with suppliers and reduce costs of its products which have discouraged many Chinese customers.
In addition to solving the urgent task to support, Qoros made hay in research and development for his second goal in the process of becoming a sustainable player in the market.
It shows a QamFree engine at the auto show in Guangzhou Motor, the latest result of its cooperation with FreeValve, which was created by Koenigsegg racing car manufacturer can reduce fuel consumption by 15 percent.
His electric car concept, Qoros QLECTRIQ 3 EV, also shown at the auto show, can travel 350 kilometers on a single charge.
The production model will start running on the assembly line in 2017.
New boss Qoros confidence can last, Qoros, last.
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