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Land Rover powerless to stop the Chinese copy and paste Evoque.
Jaguar Land Rover JLR has admitted that he is unable to stop Landwind Chinese automaker to produce the new SUV X7 despite the design being labeled as a copy and paste of the Range Rover Evoque.
Currently exhibited at the Shanghai motor after being unveiled at the Guangzhou show last year, the X7 became famous after JLR chief designer Ian Callum tweeted a picture of him in November with the paradise of words t us have seen it somewhere.
The company has since been on the legality of Landwind production of the car, although according to CEO Rover Ralph Speth, quoted in the Financial Times, Chinese law prevents JLR to do anything to stop the X7 made it n 'there are no laws to protect us, so we must take it as it is, he said.
In Europe, we can be protected against this kind of copy and paste in the language of design in features, but also the technology that you can not be protected in China, said Mr. Speth.
They say that imitation is the highest form of flattery, but not attract JLR comfort on this occasion because with the Evoque at the forefront of an offensive in the Chinese market for JLR, the X7 could seriously derail his plans.
Success in China is imperative for JLR, especially because the company recently invested $ 1 billion in a new production plant in the country, which opened in 2014 as a joint venture with Chinese manufacturer Chery.
About a quarter of global sales of JLR are in the Chinese market; The decision of the company to open plant in Changshu, near the southeast coast of China, was partly to avoid large import taxes incurred by sending British built cars in the country.
But despite this, the Landwind X7 against undercuts dramatically Evoque in China, with retail copycat SUV about 16 thousand, compared to 40-50,000 for good Evoque.
Landwind's reports stand at the show in Shanghai suggest that the materials, build quality and even paint X7 include lower than the Evoque - although the price disparity, and perhaps a sense of patriotism can persuade some Chinese buyers to opt for the Chinese manufacturer produces more Range Rover.
However, if the name Landwind rang a distant bell you started reading this story, it could be because the brand became notorious in 2005 when it was found that the X6 SUV would score zero stars in the Euro NCAP test - it was set by an equivalent test in Germany.
Landwind has later the SUV CV9 on sale in Europe, but it was withdrawn after scoring only two stars in the NCAP Official Test.
Land Rover powerless to stop the Chinese copy and paste Evoque Motoring News Honest John, land, rover, unable.
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