2016 Audi Q7 e-tron Plug-in Hybrid spyshots
Is it too late Qoros plans to develop electric cars.
27.01.2016 October 47 Shanghai Daily Editor Huang Mingrui.
Tian shi, di li s and it ЁC or combination of time, right place and the right people doing the right things ЁC is an ancient Chinese philosophy that Qoros trying to embrace as one of the new players in the car China market.
The company-eight, a joint venture between the Chinese and the automaker Chery Kenon Holdings Israel, recently launched a new business unit focused on electric cars, having completed another year struggling to get a foothold on the market.
In 2015, shipments increased Qoros 170 percent to about 14,000 units, a figure too low to achieve economies of scale in a market of over 24 million car sales.
Chen Anning, president of the company that acted as interim CEO after Phil Murtaugh resigned earlier this month after less than a year in the job, said it is time to mount the new Qoros trends and find its place in a historic transformation of clean energy driving.
When the company was established, the Chinese auto market was still at its peak and Qoros began to carve its place as a manufacturer of high quality, Chinese car brand It was a bet on a market where domestic brands have traditionally took a back seat to foreign nameplates.
What appeared to be signs of a new car from the booming energy market has opened a new front line competition Sun Xiaodong, vice chairman of Qoros for marketing and sales, predicted that each model car market will eventually have a new energy alternative, but it can only represent 10 percent of sales given the current limitations of technology and costs.
The new strategy Qoros is maintaining its classic portfolio of a sedan, hatchback and two SUVs, while adding a new energy car, either fully electric or hybrid, in mid-2017 After 2020, a flat Platform will be launched as a dedicated infrastructure for new manufacturing energy cars.
To explain the timing of this development, which is again a Qoros Johnny Parent happened lately, the company said it considers government support and infrastructure, availability of suppliers, awareness consumers and acceptance, and above all, clean preparation of the company.
We do not want to rush before we feel very comfortable with the fundamentals, said Dan Cohen, vice president of Qoros, which represents the shareholders of Israel which was the vision of the shareholders from day one and now is the right time.
The new energy car market promises a glimpse of the hierarchy of the traditional brand of the world, which gives every player the opportunity to grow new technologies to create new identities.
But in this new world, internet businesses are now muscling their way in the manufacture of high-tech cars with their minds may be typical and marketing fanfare Whatever new world order is emerging, the first dogs to be as good in rotation because they are manufacturing expertise.
Is it too late shots Qoros development of electric cars, end Qoros, development plans.
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