Dongfeng Motor Company partnership: 3 Strategic PRIORITIES
In addition to commercial vehicles and consumption, it also manufactures parts and cooperates with foreign companies is approximately six global automakers as partners, it has more Sino-foreign joint ventures than any other Chinese carmaker These partnerships to produce and selling a variety of foreign brand in China products, including Citroën, Honda, Kia, Nissan, Peugeot, Renault and other brands associated with Dongfeng include Fengshen, Infiniti, Luxgen and Venucia heavy commercial vehicles and buses are sold under the eponymous brand Dongfeng although c 2015 double Sparrows logo began to appear on consumer products as well.
The company was the second largest Chinese car manufacturer in 2014 by manufacturing production volume of 3 5 million complete vehicles this year the production of commercial vehicles this year was higher than all other domestic manufacturers to almost 6 450,000.
Dongfeng has two subsidiaries Dongfeng Motor Group Co SEHK 0489 东风 汽车 集团 股份有限公司, abbr 东风 集团 股份 7 listed Dongfeng Automobile Co Ltd and HSE 600006 东风 汽车 股份有限公司 8.
Some sources may refer to the company as Dong Feng use an acronym as HRT or use the name in conjunction with other referring to a subsidiary, joint venture or other business associated Dongfeng Yueda Kia, for example.
Known as Second Automobile Works 第二 汽车 制造厂 until 1992, or 9 Dongfeng East Wind Chinese, was founded in 1969 4 Its origins lie in a diktat of Chairman Mao Zedong; as part of its strategy before Third and well place inside, in Hubei Province has been designed to protect against foreign invasion 4 trucks of traditional manufacturing, in 2001, they accounted for about 73 of the production Dongfeng 10 by 2012, this figure was reversed, and 73 manufactured products were passenger cars 11 However, the percentage of supply consumption was likely lower than the number of passenger cars may include microvans small commercial vehicles which are popular in China.
Between 1978-1985 12 side of China's economic reforms based on market introduced by Deng Xiaoping Dongfeng has been transformed from a manufacturer of two heavy trucks 4 with fragmented ownership and operations in a single company centralized management 12 This process all operations included placing Dongfeng manufacturing of the part to the assembly of the vehicle under the control of a single business entity and the fusion of six trucks production bases and a number of other companies previously controlled by 13 provincial governments after 1985, other reforms took place that allowed Dongfeng greater autonomy; the company was removed from the direct administrative control of the central government 13.
In mid-1980, its assets had tripled from those initially given by the state in 1981, and management wanted even greater production capacity 14 But in 1995, the company was in financial difficulty as was the case with many Chinese car manufacturers at present 15 the situation was still saying in 1998 precipitating a 1999 restructuring of the company 4.
This state-owned enterprise 16 came into conflict with the authorities, both national and provincial levels 17 Next to First Automobile Works, saw the successful dismantling Motor Corporation, an entity likely responsible central government prevent uncompetitive commercial practices dictate production volumes and reducing the purchase and exasperation to the right of the State to make appointments to management 14.
The Chinese partner in many Sino-foreign joint venture companies, Dongfeng launched most of these cooperative efforts with foreign companies in the early 2000s but the first was created in 1992 with the French PSA Group Known as name of Dongfeng Citroen Automobile Company DCAC, it was the forerunner of the current Dongfeng Peugeot Citroen Automobile limited CAPD 18.
In 2003, Dongfeng has established joint ventures with Kia Motors Dongfeng Yueda Kia Automobile Company 2002 19 Honda Dongfeng Honda Automobile 2003 20 Nissan Dongfeng Motor Company in 2003 21 In 2011, he had joint ventures more Sino-foreign than any other Chinese carmaker, 4 and 2013 the creation of a partnership with Renault French means he retains the title.
In 2009, it sold 1 9 million vehicles 22 Second row 23 domestic manufacturers and third overall 5.
At the 2010 Beijing Auto Show, Dongfeng posted an electric vehicle concept car, a physical representation of his vow to bring an electric car to market by 2015 China subsidizes oil, an incentive for the state to stimulate the development of alternative energy vehicles, and Chinese automakers see opportunities in less mature electric vehicles because Western companies have yet to develop much of a leader in technology 24.
In 2010, the company sold 2 72 million units, 25 making it the second vehicle 26 Chinese manufacturer more productive He reported 1 72 million passenger vehicle sales that year 27.
2011 production figures put the company in second place in terms of production volume in its domestic market; Dongfeng produced 3 06 million vehicles this year 28.
It was the second-largest Chinese automaker in 2012 in volume production, and Dongfeng produced more than 2 76 million complete vehicles this year with passenger cars including 73 manufacturing 11 The number of cars counted as passenger vehicles can amalgamate consumer offers and small commercial trucks and vans known microvans however.
Dongfeng has established its first research and development outside of China in October 2012 when it acquired a 70 percent in the Swedish engineering company T Engineering AB 29.
In December 2013, Dongfeng and Renault French automaker agreed to form a joint venture 50 50 Renault Dongfeng Automobile Co Ltd to manufacture Renault brand cars for the Chinese market 30 The two partners agreed to invest 1 July initial 76 billion yuan 27 billion US 1 in the company, which became the sixth joint venture Dongfeng with a foreign automaker as a Chinese car manufacturer 31.
In February 2014, PSA Peugeot Citroën deficit is a Dongfeng joint venture partner since 1992, was recapitalized with Dongfeng take a 32 14.
Dongfeng sells vehicles under the brands below 33 Other marks may be associated with products manufactured or assembled by joint venture companies that see foreign companies cooperating with Dongfeng to access the Chinese market.
2009 saw the release of an own brand sedan, manufactured passenger vehicles Dongfeng Fengshen S30 34 were, until the S30, all produced by Sino-foreign joint ventures and wore These foreign brands continue to produce the vast majority of its passenger revenue from 2010 34.
own brand models include a tailgate and the Fengshen 34 H30.
Dongfeng is the Chinese partner in many ventures that make trucks and cars.
A subsidiary of the subsidiary Dongfeng Dongfeng Automobile Co Ltd, 35 Dongfeng Cummins Engine Co Ltd is a joint venture with Cummins American engine manufacturer established in 1995 36 manufacturing heavy engines service vehicles 37 A site in Xiangfan Hebei Province produces engines Cummins truck from 1998 15.
Dongfeng has established its joint venture with American parts fabricant Dana Holding Corporation Dana Dongfeng Axle Co., c 2005 38 In 2011, both Dana and Dongfeng have 50 ownership of the joint venture 39.
A Sino-Sino joint venture between Dongfeng and a local company may Chongqing Sokon Industry Group Co Ltd as it sells vehicles 40, Dongfeng Sokon flatbed product microvans commercial trucks, and at least one passenger car in 2015 41 Manufacturing can take place in Chongqing citation needed It is likely that DFSK D ong f eng S ok on is associated with Dongfeng logo in markets such as Peru, Switzerland and the United Kingdom 42 where a subsidiary, Dongfeng Sokon, uses the name as the same time wordmark with red logo, double-sparrows in addition to the countries listed above, 42 it plans to assemble and market products in Indonesia from 2015 43 Indonesian factory may be more that a simple knock-down kit assembly throw because it hopes to launch with an annual production capacity of 50,000 units 43.
In January 2013, Dongfeng and Sweden-based Volvo agreed to form a medium based in China and heavy truck manufacturing joint venture, Dongfeng commercial vehicle, with 55 owners with Dongfeng Motor and 45 Volvo 44 As part of the transaction, Volvo will donate 5 6 billion yuan 900 million to Dongfeng, which will pay Nissan Motors to replace Volvo in a joint venture of existing commercial vehicles 44 it is unclear if the vehicles produced will be sold under the Volvo brand as smaller pre -existing joint venture Dongfeng-Volvo markets and assembles products with a 44 UD brand and the name of the Dongfeng brand is traditionally used on commercial vehicles.
A basic production joint venture Nissan engines in Hubei Province Shiyan produced diesel c 2010, 45 and it is possible there was an asset of the former joint venture Dongfeng Nissan acquired as part of the case Volvo 46.
Based in the province of Wuhan Hubei, 47 Dongfeng Honda Automobile Company was established in 2003 47 and manufactures Honda and automobile brand sport utility vehicles for the Chinese market 48 products manufactured by the joint venture with Honda 48 include the Honda Civic 48 CR-V and Spirior 49 in early 2011, some offers may include parts made 50 Japanese.
In 2010, its model line included what was the most sold in China SUV this year, the CR-V 51 Other Honda brand models sold in China are made by Guangqi Honda Automobile, but a 2004 agreement allowed Dongfeng built CR-V to be sold by Guangqi of 52 showrooms.
One China product line began in 2016 with the Gienia, a midsize hatchback 53.
Primary production may be its two production sites in Wuhan Hubei, 54 of which became operational in 2012 c 55 Another plant produces engines for the joint venture in Guangzhou 52.
Nissan and Dongfeng have a longstanding relationship From the beginning, the Chinese company produces Nissan diesel trucks built from complete knockdown kits and provided technical support Nissan Dongfeng 56 When the Chinese government began to allow access foreign automotive markets through joint ventures, Nissan chose citation needed Dongfeng Nissan remains the only Chinese partner 45 although each foreign automaker is allowed two 57.
An example of the extensive and comprehensive nature of the technical assistance of Nissan in Chinese society, in 2011 nearly 70 Dongfeng products produced were connected in some way to Nissan 58.
Founded in 2002, 10 Dongfeng Motor Co Ltd began operating in July 2003 59 Nissan owns 50's 60 in this manufacturer of heavy trucks, light commercial vehicles and passenger cars 61 heavy trucks and buses carry only the name of the Dongfeng brand, 60 light trucks use -Duty both Nissan and Dongfeng names, 61 and consumption rates are 60 products Nissan While the vast majority of passenger cars retain the name of Nissan, a few sell under the name Venucia brand.
Some of its light commercial vehicles Dongfeng brand were exported to Afghanistan, Pakistan, Africa and the Middle East 62.
Infiniti brand vehicles are most likely imported from 2006, 63 but it was reported in 2013 that some production may be moved to China in the future 64.
A Dongfeng Nissan own brand with cheaper offers and links to a famous name foreign automaker that are attractive to consumers within the city so rich, 65 Venucia Qi Chen launched its first models in 2012 66.
The name is derived from that of the Roman goddess of beauty, Venus 67.
Other joint ventures include Dongfeng Nissan Passenger Vehicle Co, a unit of Dongfeng Motor Company makes 68 cars for the domestic market and exported to Egypt 69 Another unit of Dongfeng Motor Company, Zhengzhou Nissan Automobile Co, manufactures commercial vehicles light 70 most popular products are sold under the Zhengzhou Dongfeng brand, such as Dongfeng Rich Ruiqi, 71 Nissan D22 72 reworked.
A passenger car production base 73 and service center 74 in Guangzhou Guangdong 73 are part of both the joint venture Dongfeng Nissan Motor Co 10 and a unit of this joint venture 68 Dongfeng Nissan Passenger Vehicle Co 75.
Another factory production base Guangzhou 76 Nissan engines.
A province production base in the city Huadu District Guangzhou Guangdong is under construction from the end of 2010 77 expected to have an annual production capacity of 240,000 units, 77 they can not be engines of vehicles it could be the basis of vehicle production on a large scale under construction in 2010 would increase local production capacity Dongfeng-Nissan in this area to 600,000 units the year 78.
In 2009, a joint venture Nissan engine production base in Shiyan Hubei province produces diesel engines and other sites, auto parts 45 It is possible that this has been shuttered and moved citation tools necessary Dongfeng bought Nissan's participation in a joint venture company Dongfeng Nissan Diesel Motor Co Ltd, 46 as part of an agreement to launch a new joint venture with Volvo 44.
A joint venture with Nissan production base, Zhengzhou Light factory trucks, in Zhengzhou city of Henan province 45 In 2010, it was joined by a second, increasing 120,000 year units production capacity 77 figures of production capacity may consider engines and vehicles discreet.
A handful of Nissan's joint venture production bases are located in Hubei Xiangfan manufacturing light commercial vehicles and cars 45.
currently selling a range of Peugeot and Citroën models, the first offer was a hatchback built from kits knockdown semi-complete the ZX Fukang His first was introduced Peugeot produced in 2004 80.
Some of the engines manufactured by the joint venture are used in other passenger car products Dongfeng Fengshen S30 and H30, for example 78.
In 2010, the joint venture PSA Peugeot Citroën has two production bases in Wuhan 79 and a third base this joint venture has been in the planning stages c 2010 81 Xiangfan is the location of a production base powertrain joint venture with PSA Peugeot Citroen from 2010 79 A R & D center in Shanghai 79 China Tech center, is wholly owned by PSA Peugeot Citroen 81 but assists the joint venture with the French car manufacturer.
Created in late 2013, Dongfeng Automobile Co Ltd Renault plans to produce 150,000 complete vehicles per year to an as yet unbuilt production base in China 82 The facility may be operational in 2016 31.
A joint venture with the Korean Kia Motors Dongfeng Yueda Kia Automobile Co is based in Yancheng of Jiangsu Province and produces Kia brand cars for the Chinese market 57 In 2007, it has two latest production bases in the area Yancheng economic development in Jiangsu province 83.
Kia perhaps in partnership with First Auto Works Jiangsu Yueda not Dongfeng in an effort that produced the Kia Pride c 1997 citation needed Dongfeng quickly intervened, however, the training Yueda Kia Motors in 1999 and redeem the property Jiangsu Yueda by 84 March 2002 Prior to that and from 2007, Kia has a 50 while Dongfeng and Yueda Investment Co Ltd. Jiangsu 600805 SSE property each owned 25 83.
In 2010, the Sportage was the 8th most purchased 51 SUVs in China The company was reported to have two production bases in China this year 85.
In 2017, Korean automakers in China continued to flog a range of very dependent products less favored sedans and saw sales amid increasing identification of political tensions between China and the Korean peninsula 86.
A joint venture equally owned with the Taiwanese manufacturer Dongfeng Yulon Motors Yulon Dongfeng Luxgen 87 or 88 or 89 Dongfeng Yulong, was established in 2009 and manufacture 90 Yulon Luxgen models in China after the completion of a basic production scheduled in Hangzhou Xiaoshan Linjiang industrial Zone in 2011, 87 cars will be sold in China and 91 production capacity will initially be 240,000 years 92 120 000 units of those units are vehicles and half the engines 93.
In late 2010, 35 of a planned 60 outlets signed to sell cars Taiwanese Luxgen-sales company is the second test of Dongfeng Yulon in cooperation with a Taiwanese company 87.
Given its past foreign partner Dongvo Truck Co was formerly known as Dongfeng Nissan-Diesel Company Currently, it is a joint venture between Volvo and Dongfeng UD Trucks established in 1996 94.
Its production site is located in Hangzhou production of UD branded trucks and buses 46.
Volvo first joint venture Dongfeng Dongvo Truck Co was the forerunner of a larger scale cooperation, Dongfeng commercial vehicle, but can continue to exist independently of this new legal entity.
A native of Hubei Province Dongfeng now has sites throughout China.
Its basic primary production to manufacture passenger vehicles is in Wuhan city of Hubei province with secondary sites in the city of Zhejiang Wenzhou province 15 Certain commercial vehicles are most likely made in the city of quote the Hubei province Shiyan necessary because it is home to a division of Dongfeng commercial vehicle 95.
Dongfeng sells products overseas through various legal provisions that see most of the light commercial vehicles sold under its own brand in a variety of sizes and specifications.
Dongfeng sponsoring the entry of China for 2014 2015 Volvo Ocean Race a sailing race around the world 100.
Some heavy truck Dongfeng sold as military vehicles, some of which it exports under the name Dongfeng Aeolus Dongfeng sometimes exported vehicles to military specifications to the nations ravaged by conflict and locations including 400 in Myanmar in 2005 and 200 Darfur in Sudan that same year 101 Dongfeng makes less use military vehicles to other Chinese automakers, but these exports may mean declared in 2005, it has contributed disproportionately to its factories overseas area rife with unsavory actors.
This precipitated the Norwegian Government Pension Fund refraining from investment in Dongfeng for a period of seven years betweeen 2007 102 and 2014 103 104.
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