Chinese engineer sentenced for stealing GM hybrid technology
Refrigerator manufacturer to car manufacturer in 12 years, that's Push Geely.
Since the reports of the impending acquisition of Tanjung Malim Proton factory Geely hit the news, this little-known Chinese brand is now often repeated in Malaysia.
It is important to remember that Geely is only one of the two front runners in the formation of a technical tie-up with Proton is another PSA Peugeot and Citroen car manufacturer and owner of Proton DRB- HICOM are yet to make a decision about it.
Geely has no presence in Malaysia, but it has a small local assembly operation in Indonesia However the end, sales of Geely Indonesia have slowed to a trickle, which is not surprising since the models there are older, cheap but not good variety mood developed the first days of Geely.
To appease the curiosity of other Malaysians on this little-known Chinese brand that is rumored to take control of Proton Tanjung Malim plant, here's an overview of Geely.
Made a car so complicated that I can not do it myself A car is only four wheels, some sofas and a cover and an engine, said Li Shufu, the founder of Zhejiang Geely Holding Group Co Ltd. to a foreign visitors to his company's manufacturing plant in rural Taizhou, Zhejiang province in China, around 2003, seven years before Geely bought Volvo Cars from Ford.
Of course, Li is well aware of the complexity of the automotive industry, he holds a Masters in mechanical engineering from Yanshan University apparently naive His comments were more a reflection of his engineering training, that to solve complex problems, start by breaking them into smaller problems.
In another interview with the Financial Times, he said that I believe that the car industry is a competition of human resources, funding competition, competition of technology and international competition So the key in all these things is people.
In collaboration with Chery and Great Wall, Geely is among the most successful car manufacturers in China, and all three have one thing in common any of them benefited from government assistance.
original master plan to develop its auto industry of China was set up in the 80s, at the same time as the national Malaysia Car political policy centered on the establishment of joint ventures between companies belonging to the Chinese government with foreign companies.
This way, the government argues, allows Chinese companies to absorb the technical expertise of foreign partners, with the ultimate goal of producing homegrown Chinese brands.
independent private automakers such as Geely was never part of the plan In fact, the Chinese government was actively discouraging the entry of Geely in the automotive industry.
Once closer, the success of Geely is not so surprising compared to large Chinese SOEs like Shanghai owned by SAIC, Guangzhou owned GAC, Beijing owned BAIC, which includes major brands such as GM, Volkswagen, Toyota Honda and Daimler as their joint venture partners, private companies like Geely have to work much harder and they didn t have the luxury of easy access to a reputable brand, network and technology.
Faced with the resistance of their government at home, these private companies had to export as soon as possible to survive.
Li Shufu history began in 1963, when he was born into a poor peasant family in Taizhou Li was given RMB100 about RM65 by his father on his high school studies, he used the money to buy a camera and a configuration quick photo studio in his village.
He made some money and soon made a small company and gold silver recovery of electrical appliances discarded.
At 23, he used his experience disassemble the appliances to configure 吉利 Chinese Geely for auspicious - to make refrigerator parts Three years later, he resumed his studies at university, before embarking on the motorcycle business in 1993.
Li ventured into the automotive sector in 1997, and the first car Geely is Geely Haoqing tailgate, a licensed copy of another company Tianjin FAW Xiali s, who is himself a licensed copy of the old Daihatsu Charade of.
The Haoqing was launched at the auspicious date August 8, 1998 But luck is not enough to solve quality problems Geely, which is unacceptable, even by Chinese standards.
In an interview with the Financial Times, Li explained that the quality of the first batch of Geely was so bad that he was forced to scrap all.
We have discarded all and OK, it's not good enough, he told the Financial Times, adding that the second batch had to be discarded as well and the third batch was still very unsatisfactory.
After that Geely has much more horrible looking cars, many of them copied from European and Japanese companies Like many Chinese companies, the goal was to set foot on the car market, selling cars very cheap quality, design and technology can come later.
My business plan is very simple, you see We here at Geely cars affordable to the masses, Li said his guest visit to its plant in Taizhou.
It's like planting trees The company will plant seedlings throughout the innermost poor cities first, then come later in the richer coastal cities, he said.
The first models had Geely Toyota engines but today Geely has the expertise to develop their own engines, but the transmissions are made by specialist Australian drivetrain DSI, Geely, which bought more in 2009.
It is also interesting to note Geely now provides 2 0 liter naturally aspirated engine for use in the FIA Formula 4 series of China, it is the same engine used in road Geely models being.
After years of making cheap but terrible looking cars, top model today Geely is Geely class this Agreement Camry CG9, also known as Geely Emgrand in China CG9 It s Cars designed by former Volvo designer Peter Horbury, who designed the first generation Volvo S40 Horbury now works for Geely.
The power is either a Turbo 1 8 liters, 2 or 3 4 liters V6 5-liter all self-developed by Geely and complies with the Euro-5 emission standards within, it has features enough to compete with Japanese Korean model, including vision camera 360 degrees head-up display, adaptive cruise control, autonomous braking and car parking.
Later this year, the London Taxi Company subsidiary Geely will build the TX5, a model that will replace iconic London taxicab The model will be built in England, in a new factory which is under construction in Coventry.
When Geely acquired Volvo Cars from Ford, there were concerns that the Chinese will ruin the brand Volvo seven years, Volvo is now stronger than ever Geely is very clear why they bought Volvo - because Volvo is able to make things can Tso Geely Geely Volvo has never treated like how Americans Ford did.
Geely simply side step, provided that the necessary support, funding and freedom to the brilliant Swedish to do what is necessary, what Ford should do with Volvo.
Under Geely, Volvo is the largest ever hiring engineers in recent times, which has paid dividends in the form of referencing all-new Volvo XC90 and S90 V90.
Looking at how Volvo has benefited from Geely, concerns about the suffering of the Proton quality under the influence of Geely are unfounded.
Geely is aware of the shortcomings of its brand, and pinning its future on a new brand called Lynk Co, a brand that has more in common with Apple or Google any brand of car.
Developed using the engineering expertise of Volvo, the 01 Co Lynk SUV Geely s coming of age While everyone tries to make another car, Geely disrupts the traditional car industry on the same start- tech way up as Tesla.
In describing the details of a car that works more like a smartphone is a little out of reach, but in short, it is a car for the digital age, with its own cloud-sharing services, WiFi, and an approach totally different from the property.
Rather than buy or lease the car, you can choose to pay for what you use in the same way you would with your smartphone to pay for additional applications or features as you go system info -Chartered even comes with its own app store.
It is also designed to support car sharing does not matter about Uber or Grab, this car is made for you to make money other people rent your car Think like Airbnb for car access to the car is via temporary key and a smartphone.
He is even able to communicate with other cars Lynk Co Car box such as notifying another car Lynk Co where is the nearest parking.
If you wonder why the coupon above don t videos show a large part of the car, then you have not understood the changing trends in the new generation of consumers.
In many developed cities where living and working millennials, cars are just too expensive for young interest in cars among young people is now lower than the previous generations Sociologists even a term for it - the effect -motorisation.
Thank you to the Internet, social habits are changing young people can now connect digitally and have less need for a car, they are more open to concepts such as car sharing, it is not very apparent Malaysia because of our network transport poor, but s already happening in Europe, USA and developed Asia.
Even Volkswagen, BMW and Daimler can t support their businesses in just selling cars They each started their own division of car sharing services Moia, ReachNow and car2go respectively - in major European cities Lynk Co simply takes the concept a new stage with a car that's designed from the ground to do so.
Lynk Co is not on the car, in the same way Google Nexus isn t on the car phone smartphone hardware is just a platform.
Nevermind the Japanese and Europeans, even as Chinese companies Geely have evolved to a level where it is almost impossible for a company like Proton to remain competitive based on our domestic market relatively low selling conventional cars.
Regarding technology, Proton doesn t offer anything Geely can t get already with Volvo Having entered the Lotus Ride Handling is nice, but a look at the best selling cars in the market segment of Proton you don t say that consumers care about a lot of sporty driving.
But everyone knows that emerging markets like ASEAN have great potential, especially Vietnam Chinese automakers have an interest in establishing a presence here.
With the exception of Singapore, all countries of the ASEAN trade bloc imposes import duties on heavy cars from outside of ASEAN, the establishment if the assembly operations in the region is crucial.
Geely compatriot rival Chinese automotive brand owned by the government of Shanghai SAIC MG used Thailand as a gateway to the region MG brand to be launched in Malaysia this year, Berjaya Auto is rumored to be its distributor.
Opened in 2004, the Tanjung Malim plant Proton is one of the most advanced in the region, but low sales of Proton cars saw its utilization rate hovering over 50 percent seems like a carrot very appealing to Geely.
If managed skillfully, with other party whether Geely or PSA to absorb the spare capacity is in the interests of the manufacturing sector in Malaysia The word here is if managed adroitly.
1 American Wheels Chinese roads General Motors' history in China, Michael J Dunne, John Wiley Sons Asia Pte Ltd.
2 Li Shufu an engineer with a mind for poetry and movement, Richard Milne, Financial Times.
From Fridgemaker For Carmaker In 12 years What's push Geely Auto News, just, years, pushing, geely.