Saturday, November 12, 2016

FAW Car selling luxury brand



A worker in a red flag H7 production line of FAW Car Co Ltd in Changchun, Jilin Province The automaker plans to sell the list Red Flag company to its parent company WANG Haofei Xinhua.
Important losses Hongqi flagship manufacturer turn out to be unsustainable for the listed company.
FAW Car Co Ltd plans to sell its Hongqi activities, known for the Red Flag limousine used by Chinese political leaders, his mother carmaker control - in the hope of reversing its 7 million loss by the end of year.
Hongqi, as a luxury brand, is in its introductory phase, and the queues have no savings of scale, the company's publicly traded stock exchange-cars Shenzhen announced Monday profitability the company was influenced to some extent and costs of development forced the company to take some pressure.
The target buyer of the business unit's parental control FAW Co Ltd, a giant automobile manufacturing state-owned, but the transaction has not been finalized since it requires an assessment of the evaluation .
FAW Car has suffered heavy losses and plunging incomes According to the interim report of August 27, its net profit fell 6 percent to 613 loss 849 1 million yuan to 7 million in the first half, while operating profit fell 38 3 percent to 8 yuan 5 billion.



About 80700 FAW brand cars were sold, 33 2 percent less than the volume in the first six months of last year.
Securities analysts said the action may increase the income of FAW Car in the coming months to offset the deficit in the first half and the result in the black financial statements.
It is a good deal for the listed company it will clear the deficit unit, and receive a one-time gain The business unit Hongqi loses money every year, but its assets would be valued at a level at least similar to the listed company s current loss.
Approximately 2200 H7 sedans, only mass model of Hongqi brand were sold in the first seven months of last year, 5,037 units of the model were sold, according to local media reports.
Hongqi L5, model serving the political and diplomatic developments leaders is available in custom orders.


The cost of research and development would be unaffordable for listed company, said Zheng Yun, executive director of the automotive practice at Roland Berger Strategy Consultants Hongqi A branch or subsidiary is possible in the future, and investment in R & D in the luxury brand is expected to climb.
Zheng told China Daily FAW Group hope Hongqi would lay golden eggs, so FAW Car must pay an amount of royalty fees for the sale of sedans with the badge.







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