Range Rover Evoque a test game in the long term 1 - What Car?
The unveiling of last year X7 in Guangzhou Motor Show has attracted a strong rebuke of the CEO of Jaguar Land Rover Ralf Speth, who said the company would consult with its partner Chery for a lawsuit.
But now, M. Speth revealed the automaker may have no legal recourse open to it.
Speaking at a press conference in Shanghai Auto, a leading auto shows in China this week, he said that there are no laws to protect us.
We must take it as it is it's a pity, but it is as it is.
In Europe, we can be protected against this kind of copy and paste in the language of design in features, but also the technology that you can not be protected in China.
Although Mr. Speth said he agreed that in all likelihood there was little that could be done, he warned the issue could hurt China's reputation as a place to do business.
He added that I really regret that all of a sudden to copy and paste resumes It will not help China's reputation of Chinese industry at all.
Although the Evoque rival Landwind has not yet been launched, it is likely to cost a fraction of the price of Evoque.
The Landwind X7 was again being exposed to Auto Shanghai, and should be on sale in July or August this year, with a starting price of 16,200, which compares with a starting price in China of 48,424 for a Chinese Evoque fact.
Land Rover executives fear the Chinese SUV could hit sales of the Evoque in China, with the giant superpower Far East currently the most popular market for Jaguar Land Rover worldwide.
Speaking at the Guangzhou Motor Show last year, M. Speth, the fact that such copying is underway in China is very disappointing The principle is simple: it is not something that should happen.
Intellectual property is the property of Jaguar Land Rover and if you break that you are in violation of international regulations.
As a company, we have invested heavily in China with our joint venture partner Chery This commitment is based on a clear business plan that allows us to hit our sales targets to clear prices.
Anything that damages the potential profitability of our plants damage the integrity of these plans.
He added that he believed the Chinese authorities would not be happy actions that would undermine the country's credibility.
Following Guangzhou Motor Show Jaguar Land Rover said that the issue would be thoroughly investigated, adding that it would take all appropriate measures to protect its intellectual property.
Landwind is a joint venture between two Chinese automakers Changan Auto and Jiangling Motors.
Land Rover is not the only automaker to have suffered copycat allegations in the Chinese market.
Audi, BMW, Jeep, Lexus, Mini, Toyota and Volkswagen have all been affected.
Even exclusive automaker Rolls Royce was drawn into battle with the Geely GE allegations was a copycat version of the Rolls Royce Phantom.
Land Rover will now be hoping to Chinese customers increasingly demanding reject as pale imitators of the original models of imitations.
Speaking at Auto Shanghai, Bob Grace Jaguar Land Rover has heard of Chinese operations, said the Chinese consumer is a smart consumer, they know what they are buying.
If you look at this brand product, in no case do not compare to anything out of our plants.
Mr. Grace added that the Chinese-built Evoque has seen steady sales since production began there four weeks.
Jaguar Land Rover saw its sales in China increased almost tenfold over the past six years to 120,000 units.
Jaguar Land Rover Evoque can live with copycat Birmingham Post, jaguar, land rover.