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Several Chinese carmakers have tried and failed to break into the coveted market of the United States, but if a Chinese car brand can do, that mark could be the Trumpchi.
Made by Guangzhou Automobile Group Company Trumpchi first came out of the factory in Guangzhou in 2010 before its near namesake sought the US presidency.
Now the brand sixth best seller in China is ready to test the most difficult market waters car in the world at the Detroit Motor Show in January, Trumpchi became the first Chinese brand to present to the floor main event, and Yu Jun, general manager, said the automaker was its first sales in the US in 2019.
The United States is the second largest car market after China, Mr. Yu said if you want to become a global brand leading and enter the global market, we must enter the US market.
So far, Trumpchi was exported to certain developing countries under the GAC brand, but the company still does not know if his name auspicious sounding help or prevent the United States.
The car is named chuanqi legendary Chinese and GAC said the English name was unrelated to reality TV stars became president rather, it is a compound word of English asset to excel and exceed the first syllable of cheerful word.
We were discussing whether to use this name on export models of the United States even before M. Trump was elected, Mr. Yu said, and now we have to decide to use that name.
The main challenge to enter the United States is the high cost of testing and meet the highest safety standards and emissions in the world, said Robin Zhu, chief analyst of the automobile in Asia in Hong Bernstein Kong the US infinitely stricter rules than China, he said.
Chinese factories are exporting already Buicks and Volvos made in China to the United States while a handful of domestic manufacturers such as Geely and Chery have failed to break into the market appeared to Geely Auto Show in Detroit in 2006, where his car China Dragon flopped, while Chery tried unsuccessfully in 2005.
Trumpchi the cars are roomier than average for Chinese buyers, Mr. Yu said was an advantage to the United States.
First time Chinese and foreign Marqués will roll out the same line of continental production.
The Chinese and American consumers like big luxury cars more the better and the best amateur, he said, adding that the company had decided not to export the model and what changes were needed.
Xing Lei, China Automotive Review's editor, said the goal in 2019 was optimistic, but he believes that Chinese domestic brands may export to the US The quality is massively improved in the last decade, so there really little difference in quality between domestic and foreign brands now, he said.
However, this might not be the best time to try again, given the commercial rhetoric coming out of Washington President Donald Trump said it would increase tariffs on Chinese goods, calling China the biggest abuser economic America last August
Imported cars are perceived a May 2 percent rate, but it could be raised Dodging trade barriers, it would build a plant in the United States, Mr. Yu said the automaker was willing to do and was Repérages .
Chinese automaker "Trumpchi" the US lead IFA Stores, porcelain trumpchi, automaker.